Dweet
Dweet

Echo Xu

Love coping with chanllege things,able to learn quickly,tollerate stressful environment,tackle with muti-task
About

With a background in product operations and management, I bring strong skills in strategic planning, customer service, and sales. Experienced in CRM, styling, and inventory control, I am adaptable across luxury retail environments to drive business growth.

Previous Brands
Meituan, Local core busines, Health care industry
Meituan, Financial Services Platform, Credit Card industry
Ping An Insurance Company of China
Work Experience
ProductOperation
Jan ‘24 - Now
Meituan, Local core busines, Health care industry

• Responsible for the growth ofconsumer medical business users and integrated marketing activities. • Deepen the cultivation ofthe off-sit TikTok-like channels including short videos and webcast etc. • Responsible for the formulation and overall planning of marketing activity strategies, driving the growth of business transactions including supply strategy innovation, gameplay upgrades and iterations, and integrated dispatching of traffic subsidy resources.

ProductManager
Jul ‘22 - Dec ‘23
Meituan, Financial Services Platform, Credit Card industry

• Responsible for promoting active card consumption by credit card users and increasing the interest-earning sacle of Meituan credit card. • Differentiated payment strategy:according to the user's behavior on the site,the behavior tags are matched with different rights to stimulate users to spend with their cards. • Game methods such as construction repayment deductions and points deductions to improve user repayment rates and installment rates. • Access various bank installment products such as portfolio installment, cash installment and within-limit/extra-limit installment. • Obtainjob promotion from Level 5 to Level 6 in Sept 2023 (20% Promotion rate) .

ProductManagerIntern
Dec ‘20 - Mar ‘21
Ping An Insurance Company of China

• Improve the accuracy ofon-site services provided by Insurance Managers and develop scheduling plans. • Predicting customer aggregation locations through kernel density and determining the optimal scheduling strategy through HRRN algorithm.

Retail Experience
Retail Category
Luxury
High-end luxury
Premium
Work Environment
Shopping centre
High street store
Travel retail
Boutique
Responsibilities
CRM
Storytelling
Greeting
Styling
Product demos
Store Maintenance
Inventory control
Client Advising
Packaging
Online orders fulfilment
Stock control
Product labelling
Product setup
Languages
English - Fluent
Mandarin - Native
Education & Training
King's College of London
‘24 - ‘25
Master of Management
South-Central Minzu University
‘18 - ‘22
Bachelor of Economics