Maha Abdelkafy

I have successfully promoted Qatar as a global tourist destination, resulting in a 35% increase in international tourist arrivals. In this role, I strategically oversee the social media of Qatar Tourism, which encompass "Qatar Calendar" and "Visit Qatar". Some key highlights of my contributions include: • Developing and implementing effective social media strategies and frameworks, resulting in a 45% increase in overall engagement and a 30% rise in website traffic. • Collaborating with internal and external teams to drive complex and high-quality projects, leading to the successful execution of major campaigns for FIFA World Cup Qatar 2022™, F1® Qatar Grand Prix, and PSG. • Creating optimized, user-centric, data-driven social content for marketing and awareness campaigns, resulting in a 50% increase in click-through rates. • Building an effective brand advocacy program that led to a 20% growth in user-generated content and positive brand mentions. • Presenting reports on communication effectiveness and social media engagement, leading to data-driven decision-making and continuous improvement in campaign performance. • Optimizing content delivery across owned, paid, and earned channels. • Analyzing target audience comprehension, social media trends, and technology developments. • Enhancing customer experience and resolving issues promptly. • Strengthening relationships with key stakeholders. • Managing monthly calendars of events, initiatives, and stakeholder activities. • Identifying and evaluating influencers using Tubular and Klear tools. • Supporting copywriting efforts for social channels. • Providing valuable advice and support to strategic decision-makers. • Consistently optimizing social media campaigns and achieving business goals. • Mapping yearly strategies, marketing plans, and content pillars for social calendars. • Conducting benchmark research of industry competitors and proposing best practices. • Increasing engagement, evaluating campaigns, and analyzing reports. • Assuring quality control and reviewing content creation. • Managing relationships with stakeholders, partners, media, and influencers. • Executing regular content collaborations with Qatar Airways and HIA channels. • Leading content integration between social media, website, and paid media. • Liaising initiatives with PR, Campaigns, Events, and Service Excellence departments. • Project management of global and regional events and campaigns on social media, including: FIFA World Cup Qatar 2022™ / FIFA Arab Cup™ / PSG Campaigns / F1® Qatar Grand Prix / MotoGP / QIFF

As an Engagement Producer and Social Media Manager at Sadeem Al Jazeera Media Network, I successfully owned and managed significant projects, collaborating closely with stakeholders to achieve desired outcomes. Sadeem Competition, Sadeem Studios, and Barlaman Sha3b: • Prepared comprehensive engagement reports, providing valuable insights into audience interactions and campaign performance. • Monitored and analyzed platform metrics using analytical tools, identifying optimization and growth opportunities. • Refined Arabic captions and visual copy to align with the brand's tone and messaging. • Created a catalog to ensure consistent and cohesive communication. • Produced engaging social media content, including episodic content, promos, teasers, bloopers, and stories. • Created compelling captions and visual copy to enhance brand identity. • Managed community engagement across all platforms. • Conducted data analysis to inform strategic decision-making and optimize content performance. • Prepared and presented engagement reports with actionable recommendations. • Managed content uploading using WordPress.

As a Social Media Executive at Netizency in Doha, Qatar, I managed clients' social media accounts, overseeing content creation, stakeholder management, report writing, and campaign conception. • Demonstrated exceptional linguistic skills in Arabic and English, managing to copywrite for captions and visual content to engage diverse target audiences effectively. • Acted as a crucial interface between clients and the creative team, facilitating seamless communication and providing clear briefs for creating static visuals, GIF illustrations, or videos. • Presented brand campaign proposals and innovative ideas to enhance client visibility and drive engagement. • Solely handled clients' social media accounts, including posting, scheduling, and curating compelling content to maximize audience engagement. • Developed and maintained content calendars, ensuring a consistent and strategic approach to content creation while maintaining brand voice and campaign objectives.

I excelled in writing, editing, and producing top-notch written material across various fields of interest. • Created engaging content through effective stakeholder engagement and meticulous research. • Applied a creative writing style to connect with readers and enhance the website's appeal. • Maintained high-quality standards and followed editorial guidelines. • Collaborated with the editorial team to improve content strategy and user experience. • Stayed updated with industry trends, delivering fresh and informative content. • Received positive feedback from readers and stakeholders, recognizing the quality of my work.

As a self-employed journalist for "Safari Qatari Tourism" Magazine in Doha, Qatar, I played a vital role in promoting Qatar as a premier tourist destination. • Crafted engaging articles showcasing Qatar's attractions, cultural heritage, and tourist experiences. • Produced high-quality Arabic content tailored to the magazine's target audience. • Conducted interviews with key figures in the tourism industry to provide valuable insights. • Maintained a strong network of contacts in the tourism and hospitality sectors. • Contributed ideas to enhance the magazine's content and readership. • Received positive feedback for promoting Qatar as a desirable travel destination.

As a Media Manager and Producer at MBC Masr in Cairo, Egypt, I managed and optimized the media workflow to ensure smooth operations and efficient server space utilization. • Managed and optimized media workflow for efficient server space utilization. • Proactively maintained server space by deleting unnecessary media files. • Proficiently ingested media for broadcast and post-production needs. • Anticipated and managed potential bottlenecks to minimize downtime. • Facilitated seamless collaboration by delivering media content to other PCs. • Collaborated with studio engineers to address technical issues. • Managed a computerized data entry system as Library Manager. • Supported producers with timely material supply for editing. • Preserved archival master versions of source video content. EARLIER CAREER

• Led a producers, reporters, and journalists team, promoting innovation and journalistic standards. • Planned and executed timely and accurate news coverage on various topics. • Developed and implemented editorial guidelines and newsroom policies. • Cultivated relationships with stakeholders for information and interviews. • Identified compelling story ideas through thorough research and analysis. • Managed the production process and finalized news packages. • Oversaw bureau operations, including budgeting and resource allocation. • Mentored team members to enhance their storytelling skills and expertise. • Leveraged digital platforms and technologies for audience engagement. • Stayed updated on industry trends and geopolitical developments.

• Led a team in managing and organizing a vast collection of media assets. • Implemented robust archival systems and best practices for content preservation. • Acquired, cataloged, and digitized diverse audiovisual materials. • Coordinated production workflows and streamlined processes. • Managed post-production activities for media content. • Developed strong client relationships and delivered tailored media solutions. • Stayed updated on industry trends and emerging technologies. • Mentored and trained junior team members.