Results-driven Own Brand Buying Lead with a proven track record of developing and executing buying strategies, driving profitability, and curating innovative product ranges. Strong leadership skills with a customer-centric approach, fostering collaborative relationships with suppliers and cross-functional teams to deliver exceptional results and enhance the overall bra nd experience.
-Collaboratively researched and launched 3 Private label brands, combining market knowledge and data insights to build the brand's DNA and product opportunities. -Led and managed the Private Label buying team of 8, overseeing all product categories. Mentoring and coaching to foster a collaborative and high-performance culture. -Developed and executed seasonal strategies & budgets for total WW private label, maximising sales to 50% mix WW mix and driving growth FY23 H1 units sales +8 vs Budget -Leveraged data into actionable buying strategies to optimise WW product ranges, identify growth products areas/ opportunities, whilst mitigating stock risks. -Built and fostered strong partnerships with the supply base based on trust and flexibility. -Collaborated cross-functionally to align buying strategies with business goals to enhance the customer experience and drive business scale. Advocated for the implementation of a PLM system to help drive efficiencies throughout the total product life cycle
-Devised and executed strategic buying plans across multiple own-brand product categories - Developed innovative, compelling, and commercially relevant product ranges. -Contributed to the overall company strategy, collaborating with senior leadership to ensure alignment with business objectives. -Managed the end-to-end buying process and built strong relationships with suppliers. -Worked closely with cross-functional teams to align product strategies with brand objectives -Lead and coached across multiple teams, creating a positive and collaborative environment
-Supported development and execution of the own brand product. -Collaborating with multiple cross-functional teams: Design, Tech, Marketing & Press -Assisted in creating buying plans, monitored sales performance, and actions. - Implemented pricing strategies to maximize profitability.