I am passionate about fashion, retail, cosmetics, trends and applied artificial intelligence. I have developed my career on Marketing, PR and Operations, and would love to keep growing as a professional in these areas. In my past work experiences, I have taken part in challenging projects in Spain, Portugal, Andorra, France and Monaco. By working in a diverse workplace, I have acquired cross-cultural and adaptability skills and learnt how to deal with complex situations and limited resources. I love taking part in challenging projects and getting out of my comfort zone! WHAT MAKES ME UNIQUE? ✓ PROACTIVE AND LEADERSHIP: Not only I've always been a leader in my personal life but also in the workplace. I'm a people's person. I am very understanding, empathetic and have outstanding interpersonal and communication skills. It is very easy for me to get along with people and motivate them to work towards a common goal, enhancing everyone's growth. I always have initiative and I love sharing ideas and thinking outside of the box, and part of this is what makes me a good leader. ✓ RESOURCEFUL AND FLEXIBLE: Working in the fashion industry, post-covid, has given me the opportunity to work in a fast-paced environment with lots going on. All the events were back on, a lot of market re-adaptability strategy-wise and sales targets higher than ever. During these past couple years I have developed a critical-thinking mindset, problem-solving skills and capacity to adapt. ✓ PASSIONATE, CURIOUS AND TALENTED: I am an ambitious person, constantly seeking out new learning opportunities. I am always reading or listening to something that may teach me or broaden my knowledge in different aspects. In the workplace I do not mind asking questions, having initiative, proposing ideas and exploring different paths and strategies. Let’s talk! I would love to connect with you! Please feel free to reach me at: rosjones.m@gmail.com
Responsible of all Operational, Business Development and Sales activities ▪Developed all Marketing projects (marketing strategy, collabs, sponsorships) across Europe ▪Planned and implemented the PR and Comms Strategy across Europe (Monaco, Spain, Italy, France, Switzerland) within budget ▪Developed and improved client relations (negotiation – saving up to 22%, follow-up)
Implemented and followed-up all the brand's guidelines, campaigns and launchings across Iberia withing budget and deadlines ▪Analyzed sales to identify insights and carried market research to analyze trends, best practices and competitors ▪Carried out all Trade Marketing and VM activities for all brands in the Iberian market, growing revenue for +18 stores ▪Planned and implemented the PR and Communications Strategy across Iberia (Andorra, Spain and Portugal) within budget ▪Coordinated projects with internal and external associates (suppliers, field teams, agencies, regional managers)
Implemented the 13 brands' global marketing strategies to local markets (Spain, Andorra and Portugal) ▪Planned and carried out relevant events and influencer marketing for the different brands across the 3 countries ▪Created an omnichannel marketing strategy and experience in all of our +300 POS (B2B, B2C, online and offline channels, influencer marketing), consistently with the global guidelines of each brand ▪Defined, coordinated and implemented the annual Trade Marketing Plan within budget ▪Analyzed the season's data to draw valid inferences and provide key insights (sell-in and sell-out) and readapting the approach
▪Assisted with planning and executing marketing objectives for events ▪Participated in the collection's development and launching ▪Supported localization, design and development of local and global projects and online advertising campaigns ▪Prepared weekly and monthly analytical reports and presentations of the products' and collections' performance