Tiphaine Rolland

I am Atout France - the French Tourism Development Agency - Events Manager and PR Manager representing the French Mountains. Responsibilities include: EVENTS • Creating innovative events for Journalists and Tour Operators (max. 120 people) • Finding new and original venues in London to host the events • Searching and choosing the best suppliers for the venue decoration, catering, sound system… • Working with suppliers and ensuring the projects are running on time • Writing the event timeline and working with tight deadlines Running the event on the day to make sure it goes smoothly PUBLIC RELATIONS • Creating innovative PRs strategies • Writing and sending press releases to top UK media and journalists (The Times, The Telegraph, Conde Nast Traveller…) • Day to day PRs work, including replying to journalists time-sensitive requests • Creating and organising original press trips for groups of 4 to 5 journalists. Coordinating the flights, accommodation and other activities. • Reporting and analysing the results of the campaigns see less

PR Manager for Café du Cycliste, a premium French cycling apparel brand. I was in charge of developing the international brand image in media. Responsibilities include: PUBLIC RELATIONS • Planning the press release depending on products launch and coordinating the campaigns with the marketing and production team • Writing press release in both French and English • Sending press release and being in contact with journalists, bloggers and influencers • Organising several press trips during the year for the journalists to discover the brand. Coordination with the France office and project management including flights, hotels, restaurants and activities booking • Reporting monthly media coverage results to the Marketing Manager and CEO TRANSLATIONS • Contributing to translate the English website into French. It includes blog posts and products' description see less

Working as Media Executive for CISION, a media and journalists database, I was in charge of updating and adding data for French-speaking countries in Europe - France, Switzerland, and Belgium to have the most accurate data. Responsibilities include: • Reaching publications and journalists to obtains as many information as possible about moves in the industry • Searching contacts details via Google, LinkedIn, Tweeter to reach journalists and publications • Maintaining up to date the database of medias, journalists, bloggers and influencers • Writing and past-checking in English the daily newsletter about the moves in the media industry and sending the weekly French newsletter composed of an average of 10 news. • Driving clients and internals projects to collect and update data • Contributing to plans and reports data on a daily, weekly and monthly basis After 7 months as a Media Executive, I've transitioned into the business to become a Client Executive. Responsibilities include: • Advising and helping customers with their requests and enquiries • Guided clients to build their press release journalists list and to send them over • Answering client's emails and phone calls • Creating clients accounts through our internal system • Tracking and reporting actions see less

Working in London and Paris as a PR Assistant to create content for clients working in the luxury design sectors. Creating PR campaigns from writing press releases to analysing and reporting press coverage. Clients are architects, interior designers, interior and outside decoration brands. Responsibilities include: • Understanding clients briefs, follow up with the client on projects and monthly reporting • Creating PR campaigns by targeting the best media via a media database • Writing and sending press releases to selected journalists • Creating emails templates and press release with Indesign and Photoshop • Organising and running press day - finding location and providers, sending invitation, preparing media kit, welcoming journalists, bloggers, and influencers • Pitching clients' new projects and products to journalists • Tracking and reporting on clients their print and online coverage • Managing events projects for international design fairs: budget, timetable, trip guide, booking amenities to have an optimal event organisation see less

Working as Assistant Sales Manager for the high-end baby and kids clothes brand CdeC in the 3 standalone London boutiques. I was managing the boutique alone, from the morning opening to the evening closing. Responsibilities include: • Providing exceptional customer service, hospitality and high-quality advice • Enhancing and developing the business by up-selling and cross-selling • Managing the visual display and ensuring the high brand image • Using the till, petty cash fund and daily accounting see less

• Developing global strategic communication and marketing plan: analysing needs, delivering tailored solutions and achieving them • Working closely with national newspapers and broadcaster journalists • Writing original articles for a magazine specialising in interior design and cooking • Planning, writing, publishing and animating Facebook page see less

• Providing strategic communication plan for the 3 keys pillars: corporate sponsorship, telecommunication networks development and start-up companies support programme • Writing press release, speeches, background briefings, to hold strong press conferences • Collecting and analysing media coverage see less

• Creating original and creative content for social media supports • Understanding clients’ needs before briefing the creative team • Publishing web contents and ranking pages (SEO, SEM)