Dweet
Dweet
Open to Permanent
Open to Permanent

Amrita Mishra

15 years of experience in Brand Management & Innovations
About

Specialise in strategising & mining local, cultural insights - across markets, channels & diverse consumer groups, to craft meaningful solutions.

Previous Brands
Unilever
Westside (Tata- Trent)
Work Experience
Senior Brand Development Manager
Jul ‘23 - Sep ‘23
Unilever

Senior Global Brand Manager
Jan ‘21 - Jun ‘23
Unilever

Led Re-Branding and Re-Positioning of the Market-Leader brand from Fair & Lovely (FAL) to Glow & Lovely (GAL), across Asia & Africa

Global Brand Manager
Nov ‘17 - Dec ‘20
Unilever

Led Brand Management & Innovations across South Asia, SEA, NAME and Africa

Global Asst. Brand Manager - Fair & Lovely
Aug ‘14 - Oct ‘17
Unilever

Led a key Fair & Lovely premium innovation Led the White Space expansion for SEA, Maghreb & African markets

Sr. Brand Exec - Pureit water purifiers
May ‘11 - Jul ‘14
Unilever

Led & launched 4 premium Pureit devices Led a project which revolutionized the way sales happen at Pureit; empowering the Sales force with an application enabled tool on Samsung handheld devices

Asst Manager-Brands
Apr ‘09 - May ‘11
Westside (Tata- Trent)

National category management for Watches, Sunglasses and Toys Facilitated growth of 74% in toys, 36% in sunglasses and 18% in watches for year ending Mar’11

Languages
English - Fluent
Italian - Basic
Hindi - Native
Marathi - Native
Education & Training
University of Mumbai
‘07 - ‘09
Masters in Management Studies
Indian Institute of Management Bangalore
Unknown - ‘16
Executive General Management Program
London, UK