After 10 years of experience in marketing: BTL, Digital and Operational Marketing, today I moved closer to my passion for commerce & Digital and became E-commerce Project Manager.
- Defining the strategy for framing and managing marketplace projects based on their context and objectives. - Co-constructing the requirements of marketplace projects with all relevant parties and organizations affected by the projects. - Responding to customer needs and resolving issues regarding products and orders on the marketplace. - Transmitting customer feedback to relevant partners to enhance the customer experience at all levels. - Monitoring and processing various supplier/product evaluations to optimize service performance. - Monitoring various performance indicators of partners on the marketplace. - Animating brands and partners according to trends through email campaigns and product catalogs.
- Implementation of the pre-launch phase for marketplaces with the integration partner. - Management of the catalog and launch of new offers on Amazon. - Monitoring and updating digital content for social networks. - Sending and tracking product or content requests to the PR agency. - Monitoring inventory management, reporting data. - Verification of product catalog data and filling in missing attributes.
- Graduate work based on the observation of e-commerce site optimization proposal - Development of project planning & proposal of Customer loyalty programs - SEO: Correction of tags & alt for images in Prestashop & Wordpress, proposal of new keywords and writing an article based on these keywords, - SEA : Communication with the acquisition agency to control and monitor Google Ads campaigns, correction and creation of Google Flux files for the Google Shopping ad in different countries - Development of Communication strategy for social networks.
- Construction d'un plan de marketing opérationnel pour les franchises dans 13 pays, en liaison avec le marketing international et la direction Export. - Préparation marketing et supervision de l'ouverture des deux magasins flagman à Moscou et gestion des fournisseurs - Adaptation et mise en place des visuels des magasins en fonction de chaque pays - Communication, déploiement et contrôle des éléments PLV et marketing des magasins, spécifiquement adaptés en fonction des langues, des restrictions dans les différents pays - Développement d'une stratégie de communication média pour chaque pays, en fonction des spécificités et des canaux de communication du pays. - Mise à jour des pages Etam sur les différentes marketplaces
- Managing the tenders from initial brief to final delivery to the Client - Lead special projects development and their placement - Supervising the Client's and the Agency's contractors - Conducting the internal documentation and preparation of costs estimates - Control of payments and projects closure
- Managing CRM portal ( approval and writing of content, technical requirements, and questions). - Intermediating between the departments of the Company and Brand Teams - Supervising internal activity connected with CRM portal in Company - Conducting the internal documentation and approval of costs estimates - Assistance in running pitches to select digital providers according to internal Pitch policy - Establishing the briefs, reports, current and future status of the projects
- Managing the tenders from initial brief to final delivery to the Client - Lead special projects development and their placement - Supervising the Client's and the Agency's contractors - Conducting the internal documentation and preparation of costs estimates - Control of payments and projects closure
- Managing the tenders from initial brief to final delivery to the Client - Lead special projects development and their placement - Supervising the Client's and the Agency's contractors - Conducting the internal documentation and preparation of costs estimates - Control of payments and projects closure - Coordinated work of 2 Account Managers
- Interacted and communicated with the Clients, contractors and departments - Organized the internal and external meetings, presentations and reporting - Conducted internal documentation and prepared costs estimates
- Searched, communicated with the Freelancers, prepared all the documentation - Managed the internal resources and organized the workflow of the creative department - Created the database of freelancers
- Interacted and communicated with the Clients, contractors and departments - Conducted internal documentation
- Organized and supervised the work of the creative department - Prepared the contracts and internal documentation - Prepared the documents for purchase of images for the agency