Fashion Designer, Creative Entrepreneur, and Communications / Marketing Specialist for RTW and luxury womenswear companies. Highly skilled Communications Specialist and Business Strategist who changed careers during the pandemic to pursue lifelong love of fashion design. Completed intensive program that included garment construction, collection development, mood boards and image research, technical drawing, trend analysis and forecasting, materials and textile research, product development, and illustration in Italy. I learned in a very short amount of time how to utilize style direction and codes of a brand to create collections. As Miuccia Prada says that "fashion is an instant language," and I believe words are equally as powerful with branding, messaging, and connecting with a product's consumer. My attention to detail with marketing and proofreading for public relations companies and ability to fact-check quickly has helped companies with marketing collateral and press releases. Creative Entrepreneur and Upcycling Product Innovation: upcycled denim products that are re-imagined into one of a kind, upcycled statement pieces. We sell to two boutiques in Marin County, California currently and are growing our online presence on Instagram @jaclynomaradesigns https://www.behance.net/jaclynomara Fashion Design | Womenswear | Menswear | Collection Development | Design Research | Market Trends | Consumer Analysis | Mood Boards | Inspiration Boards | Written and Verbal Presentations | Business Strategy | Codes of the Brand | Commercial Component Development | Merchandising Strategy | Materials Research | Fabric Knowledge | Draping and Hand Sewing | Garment Construction Knowledge | Pattern Making | Creative Innovator | Sketching | Illustration | RTW Design Techniques and Processes | Embellishments | Trims | Style and Color | Luxury | Haute Couture | Alta Moda | Product Development | Marketing | Communications | Project Management | Content Creation | Project Management | Business Strategy | Product Innovation | Upcycling | Zero Waste | Adobe Photoshop | Adobe Illustrator | Adobe InDesign | Fashion History | Art History | Style Direction |
Designer & strategist for womenswear brands | Upcycling entrepreneur - Concept and design development for startup womenswear brands. - Performs business strategy for brands including trends, consumer spending, market value for concept, client strategy and collection development. - Creates technical designs with Adobe Illustrator communicating garment construction details to pattern makers for prototypes. - Creator of upcycled denim brand with sales to 2 stores since 2022.
Retail store selling international luxury brands with $1M in annual sales - Analyzed clients and trends of womenswear to assist with buying, merchandising, and curating stylistic direction of brand purchases to increase sales. - Utilized data and creative sensibility to demonstrate a multi-brand style with visual merchandising that encourages sales with respect to consumer lifestyle. - Managed reports, deadlines, and 10+ vendor orders for seasonal buying. - Created marketing proposal for business with new location to increase visibility, maintain customer contact, and attract new customers.
Buying house specializing in collection development and sourcing for Italian brands - Contributed key concepts for 3 lines of Relish girls clothing fall/winter collection. - Researched images for final concepts of prints, colors, silhouettes, and fabric for 36 piece 2Bekini swimwear collection. - Produced 50 technical drawings and graphics using Adobe Illustrator and Photoshop for girls, womens, and swimwear collections. - Coordinated with vendors for pricing and sourcing of accessories, fabric, and print samples to design products within client budget. Internship sponsored by Region of Tuscany Certification program
Founder of consulting company to innovate operations for nonprofits and businesses - Saved a department 500+ hours annually by consolidating 6+ systems into 1 to streamline data. - Consulted for major fundraising event to receive $2,000+ in donations in 48 hours and produced branded donor awards presentation.
SaaS company with events-driven software for nonprofit fundraising - Increased new business SaaS sales 91% YOY in 2017 and 75% YOY in 2018. - Identified high ROI product innovations from analysis that solved highly competitive customer retention risks and increased new business sales. - Initiated strategies for Customer Success and Engineering to scale due to forecast of increased demand that improved customer engagement and retention. - 100% remote role, HQ based in another state. Easily managed meetings and calls multiple time zones.
Fiscal sponsor, consultancy, and nonprofit incubator with 100+ projects - Designed and implemented new social media and digital content strategy with multiple stakeholders and timelines that increased engagement and donations 20%. - Editor and content producer of monthly marketing email to list of 5,000+. - Increased day-of donations by 20% and achieved most volunteers for event in nonprofit’s history by designing and implementing social media and digital content strategy. - Managed a direct mail campaign of 1000+ donors with updated content strategy and achieved 30% of $75,000 goal.
- Designed and delivered project scopes 20-40% under forecasted budget due to resourcefulness, efficient processes using SmartSheet and Gantt charts for Fortune 500 Companies. - Amplified $1.5MM enterprise client portfolio by 15% per client on average. - Delivered data visuals and presentations of critical metrics using Microsoft Excel and Microsoft PowerPoint to demonstrate effectiveness and communicate success of client solutions.
- Identified and improved processes for managing client records and financial requests to increase operations ratings and internal audit rankings YOY in 2012 and 2013. - Launched new technology and systems upgrades for 100+ employees with multiple project stakeholders and cross-functional teams that efficiency.
Clean Conscience was a retail startup focused on securing fair trade and recycled materials to produce wholesale products and became a trendsetter in pledging to work only with family-owned, small business owners. Hired to identify business opportunities specifically in tradeshows and local nonprofits and create blog content to showcase green initiatives. - Developed brand engagement strategy based on research of target customer audience that led to increased traffic to website and converted visitors into product sales and opportunities for upselling with wholesale business perks. - Initiated participation in networking events that improved brand awareness and promoted brand’s positive impact and value proposition, garnering support and stakeholders. - Executed successful multi-channel demand generation campaigns to drive projects and product lines to market with creative written communication skills, blog copywriting, and partnerships.
Intern for the Planning and Strategy Team that identified RFP's to research markets, brainstorm creative briefs, and deliver business strategy proposals. Verticals included healthcare, wine and beverage, and telecomm. - Proofread multiple projects each week for copywriting and editing of RFP's, marketing collateral, and research/fact checking on multiple subjects depending on client industry for accuracy. - Analyzed target markets and business challenges for RFP proposals and verticals within Publicis and Hal Riney portfolio of clients to capture more market share and brief creative team on strategy. - Learned how to write creative briefings between Planning and Creative teams to translate metrics into vision for ad campaigns and copywriting.