7 years related web marketing/e-commerce business experience. Online acquisition levers management to increase trafic & new customers through Branded & ROI campaigns. In-depth understanding of digital industry. Analytical, strategic and creative thinking in order to manage revenue goals while staying ahead of industry and channel trends.
Online Traffic & Acquisition Manager - Dr Pierre RICAUD FR & Western Europe • Drive the online traffic and new customers acquisition strategy on FR/OE websites • Drive the acquisition strategy on performance basis (SEA, RTB/Display, Affiliates, Retargeting, Social Advertising, Native Advertising, Emailing marketing, Partnerships) - Paid campaigns across all platforms desktop and mobile - Attribution/contribution measurement (Easyence) - Media efficiency measurement : Visibility / Brand Safety / Fraud (Adloox) - Optimization of the related elements (tracking, landing pages, UX, A/B Testing) • Drive partners according to the set budget, goals and KPIs with an ROI approach. • Drive SEO strategy to increase organic traffic • Website analytics (Google Analytics) - Analyse and optimize campaigns/site performance and UX to drive conversion • Drive internal and external partners to develop a strong and unique brand identity to attract new customers • Team management (3 CDI / 3 interns) Voir moins
• Social Media campaigns management. - Implement, monitor and optimize campaigns launched on Facebook / Twitter / LinkedIn platforms on a performance basis - Follow main KPIs on a daily basis • Recommendations and reporting analysis. • Pitch ideas about optimizations and e-business issues. • Competitors and business monitoring.
• SEA / YouTube campaign management. (Nissan France/Europe) - Implement, monitor and optimize campaigns launched on Adwords / Yahoo Bing / Youtube platforms on a performance basis - Coordinate Local and International SEA strategy - Follow main KPIs on a daily basis • Recommendations and reporting analysis. • Pitch ideas about optimizations and e-business issues. • Competitors and business monitoring.
• Audience Analysis (ONE ; OJD-DFP ; Prémium). - Draw internal analysis. - Update and enhance group commercial pitch. • CRM - Define optimization strategy (use policy ; database qualification). - Monitor and optimize client manager teams campaigns. - Recommendations and reporting analysis. • Survey monitoring on subscribers database (Studio Ciné Live new print formula ; L’Entreprise new digital formula). • Competitors and business monitoring. - Run internal blog and newsletter. Voir moins
• Média Planning (TV ; Press ; Cinema ; OOH) - Reflexions about media opportunities for all departments (RTW; beauty&fragrance; watchmaking) - Monitor cross-media campaigns planning - Coordinate the different stakeholders : Brand/Agency/Medias - Competitors and business monitoring • Monitor Media relations • Monitor Press Kit
• Monitor French Literature events and conferences. - Book Launch ; Youth Festival • Logistic, operational and financial monitoring. • Public and Press relations.