20 years of sales and marketing experience in the beauty industry, where I served in managerial roles – covering product development, operational marketing, and general management – with leading groups such as L'Oréal and Shiseido. A vision-setter, storyteller, and tech enthusiast at heart, I have developed particular expertise in Asian consumers and the travel retail channel – fast-growing markets that have allowed me to leverage my creative mindset and hone my skills as a strategic international business accelerator. As Consumer Experience Lead at Shiseido Travel Retail, I created unique experiences for travelling beauty consumers – across all their journey touchpoints – in the post-pandemic new normal.
Support and coach Beauty brands, from <2M€ to >1B€ Net Sales on their path to growth and hypergrowth. Out of the box Strategic Thinking, Vision Building, Organization, Teams and individual empowerment, Business processes structuring and implementation, Front Office excellence.
Lead Shiseido Travel Retail transformation in Digital, Retail Design and Retail Excellence, to converge and create best-in-class travelers experience at a global scale in Travel Retail channel, for all Shiseido Group brands.
Front Office management of all Shiseido group brands over Travel Retail Asia Pacific Excl. Japan. PnL accountability of 11 Brands (Shiseido, Cle de Peau, Nars, Dolce&Gabbana, Anessa, IPSA, Elixir, Laura Mercier, The Ginza...), 15 Countries, 80 staff in SG, HK, AU. Key achievement: From 2014 to 2019 - Net Sales x7 >700M USD. Profit % x2. >1B USD Retail Sales. Market Share x3.5 (1.8pt in 2014 to Est. 6.5pt in 2019). >15M USD Media and Digital investment. Brand image and Retail Execution streamlining.
Regional Director Travel Retail Asia for Shiseido Group Skincare and Make-Up Brands
Business Development for the Lancôme brand over South East Asia Travel Retail market.
Categories in charge - Premium/top end luxury skincare - Basic care - Whitening (Asia specific) - Coordination of Asia skincare product development and strategy.