Sr. Copywriter and Content Strategist with 8+ years experience in leading copywriting and content strategy from small businesses to global brands. Assisted clients in the development of campaigns with a proven record of driving revenue gains and brand awareness. Proficient in identifying key demographics through customer sales information, market research, and data analytics. Highly skilled at working on a global scale. Previously lived in 4 major cities (San Francisco, Los Angeles, New York and Berlin), worked in 3 countries (United States, Italy and Germany) and held residence on 2 continents (North America and Europe!) ● Skills: Social Media Marketing, Creative Writing, Brand Development, Advertising, Email Marketing, Internal Communications ● MA in Fashion Studies/Sustainability with 3.8 GPA ● BA in Communications Studies with Phi Beta Kappa membership and Dean's List Distinction
- Creative + concept development for select clients: Cookies, Coursera, Eventbrite, GRAMMAR NYC, Levi Strauss & Co., LeBlanc Label, LinkedIn, Ms. Magazine, Postmates, re/make, Styling by Lydia, SUSTAIN The Mag, Taylor Magazine - Direct 360 go-to-market strategy, blog, communications, e commerce + retail, events, social media + new product launches to bolster sales + organic community growth
- Culturally informed content strategy for blog + social media - Managed creative teams copy + content for events spanning 200,000+ attendees (ex: Oracle Open World, Cassandra Days) - Worked closely with Digital Marketing Manager and cross functional teams to manage consistency and accuracy of brand voice - Interviewed + assisted in both the hiring + training process for new copywriters - Assigned + directed work on a daily basis, reviewed performance, addressed complaints + resolved problems
- Planned + executed events such as: Diesel Black Gold x Flaunt Magazine x Leighton Meester launch party at Ink - Styled celebrities for red carpet appearances in Diesel's contemporary line: Diesel Black Gold (ex: Nikki Reed + Robert Pattinson's Breaking Dawn Twilight Premiere)