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Sandra Friedli

Director of Education
About

Expert in the beauty industry specifically in training and sales. I wish to share the experience and expertise that I gained through more than 12 years in cosmetics all over the world.

Previous Brands
Biologique Recherche
CODAGE Paris
Dermalogica
Jean-Claude Biguine
SOTHYS
Work Experience
Director of Education
Apr ‘22 - Oct ‘22
CODAGE Paris

Job creation - Implement the training and operation departments Hire and train the team for the training and operation departments Hire, train and supervise the flagship store team Implement the operation strategy and structure for the opening of Codage spas

Director of Education
Feb ‘18 - Feb ‘22
Biologique Recherche

Job creation - Implement the training department structure and strategy Identify education needs or gaps within the professional channel. Develop programs and create curriculum to fill any educational needs. Work cross functionally, collaborate, and communicate closely with Sales, Brand, and Marketing Managers. Create and manage a full educational schedule and budget. Coordinate, schedule, execute and follow up on all train the trainers, trainings, beauty shows and educational events. Supports all corporate initiatives.

International Trainer
Feb ‘15 - Jul ‘17
SOTHYS

Train therapists all over USA, Caribbean and Latin America Support the company's sales and marketing strategies. Prepare and execute seminars, in house and multiple day training classes. Host regional, advanced, specialized classes and VIP events. Contribute to media opportunities and editorial features. Adapt, change and create training documents . Coach, train and inspire spa associates, professional estheticians and therapists

Educator & Training Manager
May ‘12 - Jan ‘15
Dermalogica

Grew internally from educator to manager Train and support the junior trainer to perform training and follow the brand guidelines. Train on other brands as per requirements. Maintain education facility. Organize and attend all trainings, events and brand activities. Support international accounts

Spa supervisor
Oct ‘10 - Mar ‘12
Jean-Claude Biguine

Supervise the spa team (2 therapists, 4 mani-pedi) Team management. Customer service. Standards of technical service and hygiene.

Languages
French - Native
English - Fluent
Education & Training
Center Ema Sup Parfumerie
‘09 - ‘10
Professional Certification
Luxe Cosmetics
Beauty School Thalgo
‘07 - ‘09
BTEC Equivalent CIDESCO
Esthetic & Cosmetics
Marseille, France