I am an entrepreneurial marketing professional, with high level experience and a track record of delivering ROI, revenue and business growth. I am creative, analytical, accountable and skilled at building high performing teams to transform organisations into commercially successful businesses. I have headed EMEA marketing for seven startups, two had NASDAQ IPOs exceeding $180 Million capitalization and one of which had a trade sale for £6 Million. Two were not successful and I learned more about business from them than from any others. I have also worked on three successful scale ups and one very successful business turnaround through digital transformation. You can see Case Studies and White Papers on my work at www.screenmatrix.com
Driving revenue and growth for Mmmgood, a pioneer in responsible tourism. Helping travellers not just visit, but live it.
Provide strategic input on marketing, technology and digital transformation
Allen Brothers manufactures high performance sailing hardware. I introduced an entrepreneurial marketing strategy, including digital marketing and eCommerce, which delivered results and now have added responsibility for growing US market share. This has resulted in two years of 1,000% compound increases in OTS, higher CTR and lower CPM. All metrics show improved marketing response and sales revenues have improved by over 20% year on year, exceeding targets.
Screen Matrix delivers ROI from digital transformation
Completed a business transformation project for a US based on-line dating business. This involved negotiation of more favourable hosting, marketing and transaction processing agreements, a re-design of six brands and the migration of records to a new platform. The project has been completed on time and budget and has resulted in improved profitability and product lifecycle.