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Michelle Rivelli

Product manager
About

Professional Profile

Previous Brands
BV Private Label
Cambuci SA
Decathlon International
Lemoncola Brand
Ysabel Mora
Cecotec
Work Experience
Category Manager
Apr ‘24 - Now
Cecotec

HEAD OF PRODUCT
Apr ‘21 - Dec ‘23
Ysabel Mora

- Creative and Product manager focused on Complements, Accessories, Home Wear and Beauty lines -Responsible for strategic planning, product mix definition, design's approval, large -Scale’s negotiation with China and Italy -Market analysis and Coolhunting -Controlling the process throw all steps of go to market -ODOO analysis

PRODUCT MANAGER
Feb ‘20 - Apr ‘21
Cambuci SA

- Product and Design Team Manager -Market Analysis, Branding and Benchmarking -Engagement with UX, e-commerce, social media, business intelligence and marketing team -Defining short, medium and long term strategies -Responsible for Monitoring and analyzing KPI, product life and range performance

LEADER OF PRODUCT AND BRAND
Oct ‘14 - Feb ‘20
Decathlon International

- Leader in charge of local textile product development, quality, negotiation and industrialization -Development of finished goods accessories and synthetic textile -Seasonal international trips for Trends research and Supplier audits -Brand management and development -Responsible for Monitoring and analyzing KPI, product life, budget and range performance -Engineering Production's team leadership

FASHION DESIGNER
Feb ‘12 - Oct ‘14
BV Private Label

- Coordination of development department, in charge of principal accounts, such as C&A and CARREFOUR -Leader of e-commerce's project -In charge of supply chain, Product Development and Cool Hunting -Seasonal international trips for Trends research -Interface with suppliers and buyers

Fashion Designer
Jan ‘11 - Jan ‘12
Lemoncola Brand

Languages
Portuguese - Native
Spanish - Work Proficiency
English - Fluent
Education & Training
PUC
‘20 - ‘22
Master Marketing, Branding and Growth
MBA Marketing, Branding & Growth
Grafton Academy of Dress Design of
‘10 - ‘10
Fashion Design
Fashion Design Course
Abbey College Dublin
‘10 - ‘11
Business Management Diploma
Marketing, Management and English
FMU
‘09 - ‘13
Degree
Fashion Design Graduate
Valencia, Spain