As a Digital Communicator, I bring a background in Digital Marketing and luxury retail/wholesale, coupled with a knack for fostering connections and meticulous attention to detail. With adaptability and a positive attitude, I aim to leverage my experience to enhance user experiences, optimize product selections, and drive online sales as an E-Merchandiser in a permanent role.
- Personal sales: €150k/month. - Welcome, inform, and offer Hermès products to clients. - Visual Merchandising: Maintain and ensure the brand guidelines on the display.
- Write optimized content in English (product pages & blog articles) for the website: GadgetSalvation.com. Result: SEO traffic increased by 127% in two years. - Creation of the editorial calendar (Hootsuite) and project management (Jira). - Management of visual content for website and social networks (images, videos, GIFs, stories). - Management of two freelancers for content creation. - Reporting via Looker Studio. - Budget tracking and negotiation with agencies. - Report bugs to the technical team. - Monitor Digital trends
• Contribute to sales growth through cross-selling techniques. • Maintain the Visual Merchandising on the display.
• Customer management for the USA, UK, and FR markets via e-mails and calls. • Make proposals to improve the customer experience on the website. • Track orders / returns with Magento, and coordinate with after-sales service.
Christian Dior Couture: January 2018 till June 2108 Lanvin: March 2018 Christopher Kane January 2019 till March 2019 Balmain : October 2019 • During the Paris Fashion Week, help to organize meetings with buyers (B2B) and implement the visual merchandising of the collection. • Backing during photo shootings • Support with invoicing, restocking, and logistics
• Elaboration of briefs and implementation of communication strategies for Social Media. • Update content for the website. • Creation of Newsletters and web banners using Adobe Creative tools.
• Set up and manage a website dedicated to employee loyalty. • Coordination of the web development with the IT manager. • Manage the implementation of the communication strategy for the loyalty program. • Negotiate contracts with the suppliers.
Digital: • Coordination with the digital agency for the communication campaigns. • Proofreading and validation of the editorial planning in Spanish. PR Coordination: • Organization and supervision of promotional activities promotion (education fair, conventions).
• Participation in developing digital strategies campaigns for US & LATAM markets.