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Sarra Dadoul

General Manager Brand and Business Unit - Luxury - FMCG - Cosmetics - Fragrance - Digital and Retail Acceleration - Omnichannel Client Excellence - Innovation - EMEA, US, Asia - Board Member
About

General Manager Brand and Business Unit in Beauty and Luxury, C-suite architect of brand elevation and global business leader driven by curiosity, my motto is "The eye has to travel" 🔾Trilingual in English, French, German, I have lived and worked in France, Germany, Switzerland and the US 1ïžâƒŁ in leading organizations, FMCG and Luxury Houses: Henkel, Gucci Group, Coty, EstĂ©e Lauder Companies, La Prairie 2ïžâƒŁ on world-class brand portfolios, powerhouses and niches 3ïžâƒŁ in global, regional and country roles, reporting to the CEO 4ïžâƒŁ for listed companies, founders, startups, private equity funds 🔾I am an inspiring motivator leading and empowering multidisciplinary teams >50 🔾As a digital-first intrapreneur and growth catalyst, I am passionate about reimagining, restaging and scaling brands worldwide, new ventures or legacy brands, especially dormant assets 🔾As a consumer profiler, I pilot holistic online and retail experiences UX/CX, impacting the lives of millions or a privileged few, high-net-worth, through niche luxury and clienteling 🔾I accelerate and elevate fragrance and cosmetics brands for Beauty, Fashion, Accessory, Fine Jewelry, Watchmaking Houses, leading artistic collaborations with high profile designers (Tom Ford, Jil Sander, Raf Simons, Tomas Maier) and strategic partnerships by engaging in arts, culture and tech 🔾Skills ✓ Lead brand turnaround from shaping the vision to delivering operational excellence, market share and profitable growth ✓ Manage P&L, budget, OpEx, CapEx, KPI, in B2C, D2C retail and e-commerce ✓ Drive brand development and sales growth at international, regional (EMEA, DACH, North America) and market level (France, Germany, Switzerland) ✓ Possess deep experience in Asia, China and emerging markets along with intimate client understanding ✓ Pioneer conscious innovation in Skincare, Makeup, Fragrance, Haircare, Clean, Accessories and Tech ✓ Implement digitally-driven omnichannel campaigns: storytelling content, social media, influence, CRM, merchandising ✓ Acquire brands and sign licensing deals to deliver on corporate growth strategy

Previous Brands
Alûstre
Boucheron
Clarins
Coty
Henkel
La Prairie
NOBLE PANACEA
skyn ICELAND
sweet skin
The Estée Lauder Companies
Work Experience
Non Executive Director
Oct ‘22 - Now
Alûstre

Chief Growth Officer and Chief Marketing & Communications Officer
Jun ‘22 - Mar ‘24
NOBLE PANACEA

Non Executive Director
Mar ‘22 - Now
sweet skin

Vice Chairman of the Board
Jan ‘21 - Jun ‘22
skyn ICELAND

The Clean Nordic Well-Aging Skincare Brand. Premium skincare D2C brand >€10M in net sales pioneering clean beauty, targeting Millennials and Gen Z. Scale-up through innovation, digital-first and influencer marketing, e-commerce, geographic expansion and fundraising. Company was acquired by Impala (Augustinus Bader, Lierac, Roger & Gallet) in June 2022.

Chief Brand, Innovation, Client Excellence, Business Development Officer Worldwide
Nov ‘18 - Feb ‘21
La Prairie

La Prairie Luxury House (Beiersdorf Group) elevates Science to Art in High-end Luxury Anti-Aging Skin Care, Face Make-up and Spa. Lead end-to-end brand management to deliver operational excellence overseeing 3 clusters from ideation to in-market execution involving global teams and the regional Business Development Directors community. - Lead innovation in Skin Care and Face, product marketing, brand strategy and consumer insight. - Pilot client excellence, 360 experience and brand generosity across digital, social, PR/communication, medias, CRM, education, visual merchandising/store design. - Drive business development, retailtainment and luxury execution in 4 regions (Asia, EMEA, Americas, Travel Retail), 15 affiliates and 90 countries. Key markets: China, US, Travel Retail. - Lead global and regional teams >40. Achievements: Delivered innovation strategy for a responsible beauty. Initiated holistic brand campaign with inspirational storytelling content and digital-first communication. Pulsed innovation in eye, face and night beauty, revamped Precious Metal Collections, developed new Pure Gold entirely refillable collection (55M€ net sales potential in year 1), Platinum Rare Haute Rejuvenation Protocol, Skin Caviar Nighttime Oil and iconic products always on campaign. Designed elevated phygital client path for the affluent discerning persona. see less

Chief Marketing Officer Clarins France (Fixed-term contract)
Sep ‘18 - Dec ‘18
Clarins

Supported the CEO on the Clarins brand across wholesale, free-standing stores & spas, e-commerce. - Quick wins: Double Serum always on campaign, restaging of bestsellers and power couples, customer acquisition through cleansers, signature services. - Key account management: Launched organic sister brand MyClarins with Sephora targeting millennials through digital marketing and social media. Designed sustainability campaign in partnership with Nocibé. - Distribution move: Entered pharmacy channel with tailored assortment facilitating entry to brand. - Portfolio strategy: Crafted new approach to color cosmetics focused on face category, foundations and hybrids. - Brand navigation: Briefed and implemented new in-store backwall and gondola. - Team management: Offering, trade marketing, KAM, digital/social, media, visual merchandising/store design. see less

VP, Global Product, Brand & Consumer Engagement Estée Lauder
Jan ‘14 - Jun ‘18
The Estée Lauder Companies

Estée Lauder Companies, The Global House of Prestige Beauty, is a digital-first organization and consumer-centric culture delivering product and retail excellence. - Led Fragrance I Make-up I Luxury Skin Care | Sun Care | Sensory Body innovation, strategic planning and 360 from concept to launch for 2 brands: Estée Lauder, the flagship >$3 billion brand and Aerin, a digitally native fast-growing luxury niche. - Piloted 360 consumer engagement across all touch points, retail excellence and digital transformation. - Drove content, media, digital/social, visual merchandising, consumer insight, CRM, business analytics. - Led 2 global brand teams >20 and 6 regional teams (NOAM, UK, EMEA, APAC, Latam, Travel Retail). - Key markets: China, Korea, Russia, Middle East, US, UK, Travel Retail, opened new markets, doors, e-accounts. Achievements: Launched new fragrance pillar Estée Lauder Modern Muse $120M I Bronze Goddess make-up & body $30M I Pure Color Envy lip, palettes, capsules $70M I Aerin make-up, fragrance collections, rose spa and beach rose beauty, accessories $16M. see less

Global General Manager, Aerin
Jan ‘14 - Jun ‘18
The Estée Lauder Companies

VP, Fragrance Business Unit Global/North America
Jun ‘11 - Jan ‘14
The Estée Lauder Companies

- Transformation de la catégorie parfum avec restauration de croissance +12% et rentabilité +5pts. - Identification de nouveaux modÚles pour les marques multi-axes (Lauder, Clinique), les licences (Tom Ford, Donna Karan, Zegna ...) et les niches retail (Jo Malone). - Acquisition de niches de luxe retail (Le Labo, Editions de Parfums Frédéric Malle, Kilian, Rodin Olio Lusso) et incubation de Aerin. - Construction d'une stratégie luxe groupe, mise en place de l'expérience client omnicanal (boutiques, grands magasins, parfumeries, e-commerce).

Director Business Development and New Designers, Bottega Veneta, Roberto Cavalli
Oct ‘08 - Jun ‘11
Coty

Coty is the world's leading company in fragrance with entrepreneurial heritage, based on the legacy of the visionary François Coty; a house of creation known for its creativity and collaboration with high profile designers. - Acquired Bottega Veneta and Roberto Cavalli/Just Cavalli licenses. - Built the Bottega Veneta Fragrance House from scratch up to $30M in co-creation with Tomas Maier. - Built portfolio strategy and business plans for designer brands. see less

Director, Global Marketing, Communications & Digital, Luxury Designer Brands, Chloé, Jil Sander
Nov ‘02 - Feb ‘09
Coty

- Managed Fragrance and Beauty for Chloé from 28 to $150M (Chloé signature roll out, Love Chloé, Eaux de Fleurs, CrÚme de la rose) and Jil Sander from 70 to $120M (Style, Jil, Sander for Men, Sun make-up/care). - Artistic collaborations and co-creation with Jil Sander and Raf Simons. - Brand strategy, product development, olfactive design, image, communication, media, digital/social, e-commerce sites, merchandising. - Key markets: EMEA, US, Japan, Travel Retail.

Group Manager, France/EMEA/US
Jan ‘00 - May ‘02
Boucheron

- Managed the Boucheron fragrance portfolio at Gucci Group developing sales from 100 to 185M€. - Translated the High Jewelry/Watches DNA into luxury fragrance objects and across select consumer touch points through artistic collaborations with Tom Ford, Solange Azagury-Partridge, Swarovski, Baccarat. - Managed EMEA distributors and US specialty stores. - Led product development, olfactive design, image, consumer insight, PR, merchandising, trade marketing. - Key markets: France, Italy, US, Middle East. Launched Jaïpur Saphir, Boucheron Trouble, Men Cologne. see less

Manager, Innovation, Marketing & Sales, EMEA/Worldwide
May ‘94 - Dec ‘99
Henkel

🔾 Senior Category Manager Skin Care & Body Care, EMEA ✓ Responsible for operational marketing, trade marketing, key account management, regional and export sales development for Diadermine, and Teraxyl ✓ Definition of line-ups by market and account ✓ Launch of Diadermine in Benelux, Spain and Portugal ✓ Execution of regional launches for anti-aging skin care and firming body care ✓ Sales growth of Teraxyl toothpaste +30% 🔾 Product Manager Hair Color & Hair Care Innovation, Worldwide ✓ Management of Schwarzkopf’s global fashion portfolio (Brillance, Hair Make-up), collaboration with Christian Lacroix ✓ Launch of Schwarzkopf hair color brands in France, with a 20% market share in one year, in Russia, Asia, Latin America, Thailand and Australia ✓ Initiation and lead of internal Innovation and Prospective Consulting for the SBU Hair (color, care, styling) with experts and influencers ✓ Implementation of the Schwarzkopf umbrella brand strategy following the acquisition and integration of Schwarzkopf 🔾 Junior Product Manager Detergents and Fabric Softeners, Germany & Switzerland ✓ Global and operational marketing light-duty detergents (Mir Laine, Filetti) and fabric softeners (Minidou, Vernel) ✓ Development of new communications for Mir Laine, cobranding sealed with Gore-Tex ✓ Setting up a test market for liquid detergents, green repack, box sampling

Languages
English - Fluent
French - Native
German - Fluent
Italian - Basic
Education & Training
General Assembly, Digital University of New York
‘13 - ‘17
Executive Digital Education
Digital Strategy, Influencer Marketing, Tools, Web Analytics
Bryn Mawr College, Pennsylvania
‘12 - ‘12
Executive Leadership Program
Leadership
The Estée Lauder Companies, New York
‘12 - ‘12
Leonard Lauder Brand Equity Symposium
Executive Education
The Wharton School, University of Pennsylvania
‘11 - ‘14
Executive Management Program
Business Management
IAE, French University
‘93 - ‘94
Master 2 Business Administration, Finance
Business Administration, Finance
ESA SKEMA, French Business School
‘90 - ‘93
Master of Economics, Marketing
Economics, Marketing
French University
‘87 - ‘90
Bachelor of Commerce BCom
Commerce
ZĂŒrich, Switzerland