Paul Rye

Part of the Global creative team working on a new concept for Turnbull & Asser. Solely responsible for the Omni channel Visual offer at Turnbull and Asser. Reporting only to Creative Director. Part of the Global creative team working on a new concept for Turnbull & Asser. Heading Visual Merchandising both in store and online, Marketing, Graphics and social media. Designing and advising on the visual concept of all aspects of the business including new store design. Heading seasonal Shoots and campaigns. Regular International Travel overseeing concepts, installation and training. Creating a network of trades people, designers and suppliers to produce effective Visual presentations. Working alongside Merchandising team to deliver excellent visual throughout the stores and online. Building a calendar of Marketing and Visual Merchandising inline of commercial needs of the business. Liaising with local management on regional market strategies.

• Promotion to Stylist E-commerce and Campaign shoots 2021 • Being asked to join the company after freelancing for them on a specific Holiday presentation, I have been involved in the re-imagining of the Turnbull and Asser Brand since the start. • Regularly holding and involved in creative meetings on new products and campaigns. • Responsible for the curation of the groups stores and showrooms bringing the brand forward but still being sympathetic to the brands heritage and patronage (HRH the Prince of Wales) • The design and construction of events including visits to our Gloucester Factory buy HRH the Prince of Wales and Duchess of Cornwall for the company’s efforts in helping the NHS in the COVID pandemic. • Fixture, Display, Prop, POS and scenic design which includes new store re-fit design for the flagship store on Jermyn Street. • Using KPI’s and competitor standing to measure the success of window displays, internal and online presence, gaining online footfall with various displays and stories. • Making budget and environmental decisions when designing window and internal areas using sustainability where possible. • Digital and campaign stylist and art director working with a small crew to re-imaging our online offer, being responsible to the brand and bringing it forward. Using still life and model imagery

Prop Dresser for Netflix Production

Freelance design consultant-2003-present For the past 12 years I have been involved in various projects including music promo and product styling, bar and retail design ,consulting on small store openings and fixture design interior design consultations and event implementations.

Whilst freelancing on various projects I had the opportunity to take over a quite dilapidated Garden centre and buildings attached. I had great success in transforming this in to a thriving business turning over around £270K per year. I designed both businesses and gained recognition from the Royal Academy using my retail design in one of their internal publications to be used as part of a lesson plan. I ran both businesses and employed around 6 staff providing on-going training with apprenterships and professional certificates strengthening my offer and brand. Budgeting was a huge part of a small business and the design and day to day budgets were handled solely by me, using local businesses and sourcing re-cycled and up-cycled materials was my focal point. Marketing and promoting the businesses on various platforms constantly evolving with current trends and customer needs. Organising events like the local Christmas fair and lights, designing the lighting for the town and the Santa’s Grotto every year, this in turn created a turn over alone of around £4.5k.

Whilst at Liberty I was responsable for men's and ladies fashion floors covering all aspects of day to day styling merchandising main fashion window displays also responsible for walk throughs with directors store layouts new store openings ( Regent street refurb) also looked after satellite stores. Also setting out the window and store for the charity sale of Elton John and David Furnish clothing and photo shoots which included Christmas tree ideas for the Daily Mail.

I joined Burberry as a maternity cover for 6 months and was taken on full time as a senior visual merchandiser covering all stores in the group including scotch house at the time. Over seeing store visual staff and managers for the implementation of window presentations,merchandising edits and store openings. Also called upon to help with the store planning of the then new store Bond Street and the re-fit of the scotch house in Knightsbridge. Based at the head office on Haymarket I was part of the team who implemented press shows and photo shoots, prop allocation and store layouts.

As an in-store visual merchandiser I was responsible for the day to day visuals, windows, sales targeted layouts, and maintenance , I was also called upon to help out at other stores and new store openings working with directives sent by America and working them into UK stores and walking directors through explaining our vision.