Christina Belloge

At the height the #blacktravellersmovement, and the need for African Caribbean diaspora to uncover their history and culture, I've founded Melanin Travels Magic (MTM) to help the Black diaspora to facilitate their discovery of other black Cultures (African or Caribbean) via traveling experience like I've done in the last 5 years traveling 20 countries in either solo or group trips. MTM is the response to the infamous question: Where are all the Black Millennials and Gen Z Travellers traveling to? MTM is a black-owned travel agency to connect black travelers to exciting traveling destinations and enlightened their knowledge, experience, and discovery of the diversity in the culture of the black diaspora worldwide.

I'm available from now, to work remotely in a Digital Marketing/ Paid Social capacity Send me an InMail or Message to discuss how I can help you next! Currently working on 6 SMB international projects (London, Paris & Elmina in Ghana): Website Launch in London & Paris, Social Media Strategy, Summer Weekend Getaways Cultural & adventure short trips in Ghana, Educational Youtube Channel launch in London, Ghana group trip Marketing in UK & US, Hiking Club Launch Promotion on Social Media.

Planning, Buying and Optimising Paid Social campaigns on Facebook, Instagram, Snapchat and compiling PCA for Monthly reviews or QBR exclusively for Timberland, The North Face & Najapairi retail collections for over 4 European markets.

Responsibilities: Planning, Buying and Optimising Paid Social campaigns on Facebook, Instagram, Snapchat and compiling PCA for Monthly reviews or QBR exclusively for Tommy Hilfiger Luxury fashion collections for over 20 European markets. Proud to be back @ iprospect and part of major Ecomm, Store Traffic, Festive, Gifting, Black Friday and app installs campaigns for Fall Winter 2019

Responsibilities: Planning, Buying and Optimising Paid Social campaigns on Facebook, Instagram, LinkedIn, Twitter for the following clients: Gemfields, Amanda Wakeley, AXA IM, Maersk, Puma, Atelier Swarovski Markets: UK, Hong Kong, Germany, France, Spain, Italy, United States, Taiwan, Singapore, Brazil, Africa, LATAM

► Responsibilities: Zipcar Digital Acquisition Marketing channels Affiliates, PPC, Programmatic Display, Native, Mobile and Paid Social ► Markets: UK, Belgium, Spain & France ► Role: Being part of Avis Budget Group European Central Marketing team and currently supporting Zipcar Digital Marketing Acquisition (new members) & Retention (Repeat bookings) efforts across UK, Belgium, Spain & France. Developing a strong relationship with the lead performance media agencies (Syzygy (UK), Rebold (ES), Mediascale (BE), media owners (Google/ YouTube, Facebook, Snapchat) and In-house teams for Affiliation, PPC, Programmatic Display, Mobile and Paid Social across 4 countries UK, BE, FR &ES •Driving strategic initiatives and new campaigns/services launches Tracking acquisition performance using a weekly and monthly report •Digital Marketing Campaign Project Management (Strategy, creative brief, messaging, audience definition, Media plan) •Attending weekly agency calls for all 4 countries & advising on strategies to achieve monthly applications Targets •Onboarding 2 new Media agencies in Spain (Rebold) & In UK (MC Saatchi)

► Clients Include: Boots, Easyjet, Heinz-Kraft, Coach, Luxottica (RayBan, Persol, David Clulow & Sunglass Hut) for the UK market Role: ► Lead on all Paid social advertising planning strategy for these clients across Facebook, Instagram, Twitter, Pinterest ► Main contact to senior level clients ► Main contact to OMD client brands Comms teams ► Line management of 5 Account managers & Account Executives (Managing & coaching team) ► Quality control of team output & allocating workload ► Reconciliation of media plans ► Frequent Media owners meeting & liaision (Facebook, Instagram, Twitter, Pinterest and Snapchat) and third party data provider (Experian, Axciom...) and technology suppliers (4C, Sprinkler, TVTY...) ► Finance : proceeding to monthly bookings and billing ► Deep diving data for Ebiquity and Econometrics quarterly or yearly analysis

SMP is an award winning creative marketing agency, specialized in creative communications for retail & FMCG clients (Asda, Tesco, SanDisk, Andrex, Kleenex...) ► I have been supporting SMP as an EMEA Senior Paid Social Strategist & Analyst for a unique tech client: SanDisk, recently acquired by Western Digital. ► Carried audience research, planning, buying (campaign build, optimization) & reporting ► Planned & bought, reported on large-scale Direct Response & Branding campaigns on Facebook & Instagram across 8 EMEA countries (UK, Germany, France, Italy, Spain, UAE, South Africa & Turkey) ► Provided art direction for video, gifs animation, copy, photo production and attended photo shoots.

► Launched 11 Branding & Direct response Paid Social campaigns for all on Facebook & Instagram for Misguided UK, USA, FR & AUS markets. ► Carried audience research, planning, buying on Facebook & Instagram optimizing & reporting analysis, ►Collaborated with marketing teams (Creative, CRM, Data Insight) to maintain a consistent brand voice & message ► Provided art direction for video, gifs animation, copy, images and landing Designed paid social strategies for DR & Branding campaigns for Facebook, Instagram & YouTube campaigns

► Clients Include: Guess, Gucci, Luisaviaroma.com, Max Mara Fashion Group, Stylect, INTL New York Times. ► Managed Paid Social Campaigns globally during the Festive period 2015, January 2016 Sales, Spring/Summer 2016 & Milan Fashion Week 2016. ► Carried audience research, planning, buying ( campaign build and implementation) optimized & oversaw reporting and analysis, real-time paid social advertising globally. ► Campaign managed Direct Response & Branding campaigns on Facebook & Instagram: Brand awareness, Engagement, Fan acquisition, Lead generation , Traffic acquisition, E-commerce sales/conversions, Competition, Drive traffic to store, Re-targeting, App installs, New collection/product launch, Online subscriptions. ► Clients includes: Guess, Gucci, Luisaviaroma.com , Max Mara Fashion Group, Stylect, INTL New York Times ◄

► Kick started project for all Paid Social activities for Nike's Western Europe markets from Mindshare Media Worldwide Amsterdam's office. ► Planned & bought all real-time paid social advertising for Nike Western Europe sports categories: •Football, Basketball, Skateboard •Running, Women, Sportswear ►Drafted compelling Paid Social strategies. •Launched new audience types : interest clusters based •Produced Post Campaign Analysis Reports •Developed strong relationships with UK, Ireland & Netherlands based media owners: Facebook, Instagram, Twitter & YouTube. ► Carried Direct Response & Branding campaigns for : European Niketown flagship stores Event, YouTube TrueView Ads, Facebook application installs, Facebook event, Facebook branding (Reach/ Engagements / Video views), Facebook video views, New Product launch, Lead generation/ traffic acquisition for Nike Academy registration, Twitter branding (Engagements / Video views), Facebook retargeting

► In-house Campaign Manager for the Paid Social Media activities on Facebook for Surveycompare.net websites for the EMEA, LATAM, APAC markets •Carried Direct Response campaigns for lead generation on Nanigans Ad Engine. •Monthly budget spent : £50K •Developed strong relationships with UK & Ireland based external vendors: Nanigans, Facebook & Twitter. ► In-house Strategist for the Paid Social Media activities on Facebook, Twitter, LinkedIn & Pinterest for Surveycompare.net websites: •Created new analytics reports on delivery location, hour of the day, creative performance •Launched new ad placement testing •Set up a Creative Asset library •Launched new audience types : interest clusters based, Website Custom Audience ► Trained & assisted the Facebook biddable media team ► Market research clients included: GFK, Toluna, Nielsen, Yougov... & brands such as Mars, EDF, Nestle, Avaya and Pearson...