I am an experienced Sales Director with a proven track record of developing luxury brands and driving international retail expansion. I am skilled in defining product strategy, leading marketing efforts, and managing international teams. I am passionate about Retail and savoir-faire. I am seeking a Sales Director role within the luxury industry to leverage my expertise in retail, wholesale, and operations to drive business growth and shape commercial strategies.
Led the International Brand Development & Strategy Transformed an Haute Couture Atelier into a multi-million global RTW Brand • Spearheaded the International Retail expansion and commercial negotiations with partners in the US, Middle East and Asia • Worked closely with the Creative Director on defining the product strategy, collection plan, brand image and assets • Led the Marketing strategy and orchestrated its execution: windows, pop-ups, trunk show, VIC events • Set-up the Business Operations: ERP and reporting systems, budgets, open-to-buy, inventory management • Designed the Schiaparelli Retail Excellence and Experience: service, selling ceremony and boutique environment • Turned the Parisian Private Salons into a luxury shopping destination and highly profitable Flagship Boutique • Hired and managed a global team of 20+ talents: head office, Area Managers and Brand Ambassadors
Clients Portfolio : 30+ brands • Leveraged my international expertise in Retail, Wholesale, Merchandising, Operations and People Management to support companies in shaping their commercial and omnichannel strategies, while developing their international businesses • Coached & mentored designers of the Fédération du PAP Incubator Program – TALENTS
Launched and developed the EMEA Wholesale Business of a global multi-billion company Conducted the Retail footprint expansion in France • Spearheaded the territories expansion and commercial negotiations with partners: department stores, agents, distributors • Opened and grew a wholesale network of 400 POS, Retail flagship and concessions stores • Accountable for the Wholesale revenue and 4-wall profitability • Led the Operations build-up: opening of a Distribution Center, showrooms, inventory and reporting systems • Budgeted and coordinated with the Communication Team all local Trade Marketing activations • Hired and managed a team of 30 people to grow the wholesale business: corporate and field • Redefined the Retail team structure; oversaw a team of a 100+ sales staff • Partnered with Global Merchandising on defining the EMEA product assortment and pricing strategy
Supported the fast-growing American business with sharp product strategies • Led and executed the collections launch strategy for the High Jewelry, Jewelry and Watch Collections • Defined the store product assortments, local pricing and Open-to-Buy • Developed and rolled-out the selling and training tools to the Market • Coordinated the VIC and Trade Marketing activations • Managed a team of 5 product managers
Established the Art de Vivre Division as a profitable Business Unit • Assisted the Regional Sales Managers: sales reporting & analysis, liaison with the partners and Customer Service • Monitored department's P&L, prepared the annual budget, 3-year plan (250 POS) • Coordinated Trunk Shows and Trade Marketing activations • Handled coop advertising: budget per account and product placements • Participated in the Tabletop Fairs of New York, Paris, Frankfurt and Atlanta
• Participated to the worldwide launch of a new range Nutri-Sculpt: line concept, packaging, positioning • Developed training tools and Visual Merchandising guidelines for all Business Units • Monitored laboratories trials and reporting