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Laura Wiard

Trading Director / Buying Director / Senior Global Head of Buying
About

Experienced International Trading Director within the Retail Industry. Proven success on Children’s clothing & accessories, Baby wear, Ladies clothing & Accessories and Men’s clothing & accessories. Skilled in global product sourcing, negotiation, process improvement and budget responsibility with strong leadership skills. Proven track record of managing and developing large teams and multiple product categories. Consistent record of delivering above target results.

Previous Brands
Primark
SikSilk
Work Experience
Trading Director
Feb ‘22 -
SikSilk

Head of Buying
Apr ‘21 - Feb ‘22
SikSilk

Head Of Buying
Mar ‘98 - Apr ‘21
Primark

Currently Global Head of Buying Childrenswear Previous Controller roles on Mens and Ladies Accessories Senior Buyer on Menswear (Tailoring, Shirts, Essentials) Buyer on Lingerie and Nightwear

Languages
English - Fluent
Education & Training
Southampton LSU
‘93 - ‘97
Bachelor’s Degree
Wokingham, UK