Energetic and committed, I am a business professional seeking a role where my proven abilities in driving performance, building strategic initiatives and nurturing client relationships can contribute to organisational success. I bring a steadfast commitment to excellence, consistently achieving high-caliber outcomes through a blend of innovation, strategic thinking, and a willingness to go above and beyond. My proactive approach and adaptable nature, underscored by my European and American background, foster a diverse, inclusive perspective that enhances business strategy, service delivery and client engagement.
* Manage, organize, and lead department meetings and communications with 15 global franchises. * Oversee strategy development, marketing audits, and financial/operating results on a monthly basis. * Ensure alignment of all stakeholders with developed strategies. * Provide support to franchises pre- and post-store opening, ensuring brand excellence. * Navigate and manage multiple time zones and cultural nuances across 5 continents.
During my internship at New Era Cap, I supported the Licensed Marketing Team with essential tasks. My role involved analysing competitors, helping to understand and distill the strategies of industry leaders for our team's benefit. I contributed to the development of strategic planning materials and the creation of player profile documents, which aided in improving sales tracking and market understanding. My involvement in catalog preparation and photoshoots provided me with practical experience in visual marketing and brand representation. In the digital marketing space, I engaged in researching organic social strategies and assisted in social media tracking and benchmarking. This included identifying impactful content creators to enhance our online presence. I also supported the monitoring of community engagement, managing grid requests, and contributing to high-level social reporting, which helped in fine-tuning our social media strategies. In addition to coordinating photo samples and assisting brand ambassadors, I played a role in crafting presentations that communicated our brand's vision effectively.
As a member of Yolé's Marketing team, I've orchestrated impactful marketing activations and successfully executed global store openings. By delivering Monthly Marketing Updates, I've kept stakeholders aligned, while Monthly Marketing Audits have driven continuous strategy enhancement. Managing vital MEMO communications and leading Marketing Kick-Off Meetings with New Master Franchises, I've ensured effective collaboration across our global network. Moreover, I've championed ongoing marketing and sustainability projects, including significant 6-month campaigns, while contributing to social media strategy and content curation. My proactive approach to innovation shines through in brainstorming sessions where I introduce new ideas. These accomplishments underscore my commitment to driving brand excellence and achieving remarkable outcomes.
In my internship, I engaged in content management and social media marketing, contributing to team projects and enhancing our online presence. My role included preparing presentations and reports for weekly team meetings, where we discussed new ideas and strategies. I supported the marketing team in organising and covering university events, such as South Summit 21 and IE DAY, ensuring smooth execution of our marketing plans. My involvement included assisting in market analysis and research on competitors, providing insights to help refine our strategies. Additionally, I performed various administrative tasks daily, aiding in the smooth running of the marketing department. I also had the opportunity to assist in marketing and advertising promotional activities, contributing to the implementation and tracking of our campaigns.
Lorraine was my intern during my time at Yolé, and her impact on our marketing team was impressive. From our initial meeting in her first interview, it was evident that she had qualities that would make her a valuable asset to our team. Throughout the following year, Lorraine consistently demonstrated dedication, kindness, and a strong work ethic, exceeding expectations in every project assigned to her. Recognizing her capability to manage projects with ease, I progressively gave Lorraine additional responsibilities. Together, we successfully crafted a comprehensive year-long calendar and executed impactful marketing campaigns. As her well developed communication skills became apparent, I began to include her in meetings with established clients and our different marketing teams worldwide. Lorraine helped me manage and oversee marketing plans for over 20 countries, ensuring strict adherence to brand guidelines and alignment with the established marketing calendars. Her exceptional communication skills and diligent work ethic position her as an essential member of any team or project. With a background in Finance and Marketing, complemented by her creative disposition, Lorraine offers hollistic perspectives in the implementation of ideas for marketing and sustainability projects. Beyond her professional attributes, Lorraine is a supportive and positive team member, consistently contributing to a collaborative and uplifting work environment. I recommend Lorraine for any professional position. I can't wait to see how her life unfolds in both her professional and personal life.