I am a creative, results focused marketing specialist, with a thorough understanding of social media, content marketing, consumer engagement & community building strategies. I have over 6 years of marketing experience with a proven ability to drive sales & increase brand awareness. I excel in leading projects from initial concept to completion, including large scale brand events & campaigns.
•Developing & delivering best-in-class campaigns for strategic retailer ASOS & high street accounts. Campaigns include touchpoints across commercial, brand, social media, partnerships & talent activation. •Managing two direct reports. •Evolving strategy & plans aimed to elevate the brand, driving awareness, engagement & conversion. •Evaluating & analysing all marketing efforts, identifying key learnings & best practice for future planning. •Aligning all marketing plans to the yearly trade budget.
Managing 360 seasonal campaigns from initial pitch to in-market execution across a variety of channels (product launches, brand storytelling, consumer activations & events) for accounts such as Office, Schuh, Selfridges, END, 18Montrose, Harrods & Footasylum. •Generating relationships with third-party agencies, media, ambassadors & influencers, ensuring PUMA works with the best in class, most creative & disruptive partners. •Optimizing processes to ensure campaigns are executed to strategy, time & budget. •Driving retail presence in key doors, implementing brand guidelines & elevate how consumers experience PUMA.
Planning & delivering marketing campaigns for Office, Schuh, Selfridges & Life Style Sports. •Briefing production agencies to create brand assets & events.
Managing the preparation of engaging campaigns that drive growth & revenue across 4 websites. •Presenting proposals to brands such as Nike, Vans, Lacoste, New Balance & PUMA. •Analysing & collecting data to monitor the success of campaigns.
(Part-time whilst studying).