Hope to meet more talents here to improve myself.
- Development on the strategy plan focusing on Chinese market - Creation of marketing calendar and launch different activities for important occasions - Coordination with creative agency to make adapted content - Monthly gifting and organization of PR event with influencers - Online store optimization (design / image / wording / category / layout) - Management with wholesale partners to do different promotional activities Manu Atelier: 50% follower growth on Redbook within 1 year / Engagement – 35% growth / Influencer Post Rate: 80% VS 30% WHITEbIRD: 0 to 2K followers in 8 months (purely organic without giftings or any other activities) / Next plan on Wechat Store
- Elaboration of marketing plan dedicated to the Chinese market - Management of the editorial and visual content for the brand’s social media • Rouje : 70 K – within 1 year while staying the top among its competitors • Jeanne Damas : 80 K – within 1 year with high engagements - Management of the Wechat store: site layout and promotional animations - Relational maintenance with the buyers and VIP clients: 200% growth within 2 months - Coordination with the qualitative partners for the offline activities in China • Pop - up in Shanghai • Pop - up in Beijing - Go-to-market strategy of T-mall launch for the brand
• Producer of the collaboration for GQ with ZHANG Yixing et Valentino, Fashion Week • Producer of the collaboration for Lancel with Yuhe, Festival de Cannes 2018 - Business development : strategy presentation, negotiation, product placement, follow-up and evaluation of the results - Idea creation of digital content: script, shooting, and editing - Management of commercial collaborations for the influencers : program, activities, travels
- Translation of the texts for the official site in China - Strategic digital contents both in French and Chinese - Contribution of brand visual images for social media - Mensuel social media reports in multiple languages - Management of the relationship with international clients - Management of social media accounts on Wechat, Weibo (content and image) - Collaboration with French and international bloggers
- Participation in the fashion shows for social media contents and images - Interviews with Chinese stars for social media contents to share with the community - Management of relationships with brands for business collaborations - Contribution of contents on social media platforms of IFeng account
- Management of the contacts of both VIP clients and suppliers - Negotiation of contracts and close agreements to maximize profits - Ensure the timely and successful delivery of satisfying solutions according to customer needs and objectives