Image
• Project development for Lucia Pica, International Makeup Designer, competition & future trends studies & analysis • Concept writing & innovative makeup product development for eyes, lips & nails • Development of Révolution de Chanel, first 3D printed mascara brush
• Elaborating marketing & communication strategy, development of Candle Karl limited edition scented candle for Karl Lagerfeld brand, installing the brand at Rivoli Rive Gauche retailer, preparing & participating at Maison & Objets fair INTERNSHIPS L'Oréal Luxe (Marketing Ope.) Select World (Jr. Account Executive) Sisley Paris (Marketing Dev.)
2012 - 2013 Monte-Carlo
Paris INCC Parfums Paris COTY Paris
• Managing the image pole: 4 people (visual identity & content creation), development & implementation of global communication & marketing strategy, piloting & execution of projects, conception & organization of the presentation of the new collection during Fashion Week • Accompanying BUs (US, Asia) & Wholesale Partners in the global strategy execution and elaboration of the local strategy
• Conception, management & execution of 360° creative content for Clarins: CSR campaign 2023, seminar films, e-comm & digital visuals & texts, product launches & local market demands
• Elevating & redefining the aesthetics & image of Mercedes-Benz Parfums brand, rethinking the portfolio strategy with focus on profitability increase, new product development • Launching AMG Parfums brand, development of the new campaign and its 360°
• MIU MIU: Conception & launch of Twist Eau de Magnolia with strong focus on Asia, development of the global campaign with muse Elle Fanning, managing the Twist franchise, development of campaigns for XMAS, CNY & China Love Day commercial animations • CHLOE : managing Signature franchise, launch of Chloé L'EAU, development of campaigns for X-MAS & Summer Minis commercial animations • BOTTEGA VENETA: product & 360° development for the Parco Palladiano collection, concept creation and integration of Daniel Lee's new creative vision • BALENCIAGA: relaunching the brand under Demna Gvasalia's new creative vision, development of the new blockbuster pillar and its 360° with the new identity