Natalia Sergeeva

• Development and driving execution of growth marketing strategy focused on market penetration with a main competence in SEO, PR and Influencer marketing • Website roadmap management in terms of e-commerce international business expansion • UX management including site navigation, content development, checkout funnel and customer feedback • E-commerce business expansion:  Acquired 3PL partners and launched e-commerce operations in EU, that contributed to opening of new markets and customer retention  Creation and execution of operational budgets on a market level and P&L management  Daily operational management of key partnerships

(Global Savings Group – online savings platform ranked among Europe's 50 fastest-growing tech companies on Deloitte Technology Fast 500 EMEA list) Expatriated employee for a project of opening a new business HUB and building a content departement • Achieved 300% increasein business revenues by hiring and managing content/SEO department in APAC hub from 'zero' to full-stack team of 15 peopleremotely and on-site • Leading marketing initiatives and operational excellence for SEA and Oceania • Developing and defining processes and creating guidelines for department and cross-department operations for teams based in Germany, Malaysia and Australia • Evaluating and managing content side partnerships with key market players with a focus on new revenue streams unlock • Managing integrations and operations for the White Label products of the brand • >500k monthly traffic management

Hired and led marketing team of 6 executives to manage diverse traffic acquisition channels for Russia and Eastern Europe • Doubled website traffic and achieved 70% revenue increase by creating a marketing strategy with a focus on content strategy with a branding emphasis • Led a project of content and marketing team merge for Russian hub, providing trainings, coaching and defining processes for newly created department • Managed WL cooperation which brought company new revenue stream • Represented brand on marketing conferences, sharing industry best practices • Increased team productivity by creating a methodology for internal data analytics tool, reducing manual work 90% that is implemented in 20+ markets • Generated performance reports for the C-level manangement

• Spearheaded SEO initiatives managing a team of 5 executives, delivering excellence in accordance with Google and Yandex best practices including content creation, outbound marketing and tech SEO • Provided trainings and coaching to the team to enhance professional competence • Led website sanity checks and streamlined activities for the Google penalty website recovery • Established day-to-day processes between marketing, KAM and content departments

• Development and execution of ongoing SEO for Google and Yandex • Individual content creation relevant for key pages of the website • Execution and management of off-pagecampaigns with other websites, including cooperation with NGOs ( 100 + publications) • Monitoring and evaluation of search results and performance across the major search channels • Preparation of weekly reports for CIS region • Growth points identification

• Independent market research • Link marketing and close collaborations with the PR department for off page site optimization • Individual content creation • Extensive evaluation and analysis of competitors • Approach and cooperation with webmasters and bloggers August 2008 – September 2012

• Hired and managed marketing team of 10 executives responsible to diversetraffic acquisition channels for Russia and EE • Doubled website traffic and achieved 70% revenue increase by creating a marketing strategy around content optimization • Led a project of content and marketing team merge for EE hub, providing trainings, coaching and defining KPIs and processes for new department • Managed WL cooperation which broughtcompany new revenue stream worth 100,000 EUR monthly • Spokesman on marketing conferences • Increased team productivity by creating a methodology for internal data analytics tool, reducing manual work 90% that is implemented in 20+ markets • Generated performance reports for the C-level management

Consulting and due diligence projects for financial organizations (Russian and international banks) and e-commerce companies (Avito, OneTwoTrip)