Managed 18 managers to define and implement the sales strategy and over 300 sales associates to ensure customers satisfaction and revenues over 100M€. Supported buying strategy to identify new brands and product opportunities (trends follow up, benchmark, sqm analysis). Implemented omnichannel strategy (store to web & remote sales).
Increased sales to 23 M€ in network of 10 points of sales and improved KPIs through targeted action plans (cross selling +7%, average basket +9%, CX evaluation >85% and customer retention rate at 57%). P&L owner Ensured retail execution (brand image, back-office procedures, zoning, staff products' knowledge) based on a more efficient organization. Managed HR tasks of recruitment, assessment, training, and disciplinary.
Exceeded net sales targets to reach 39M$ (double digit growth year on year) with 20 POS. P&L owner Accelerated commercial development (+1 1 openings) in coordination with legal, merchandising and store planning teams. Defined quantitative and qualitative markets product assortment (buying sessions, clusters fine-tuning, inventory management) to match customers expectations and Coach strategy.
Challenged products allocation to reduce stock ageing while increasing Sell Thru by creating and monitoring OTB per store. Controlled CAPEX and P&L by region Designed performance reports and analyzed KPI with weekly executive summary
Contributed to SAP implementation (FI/CO) and trained end users. Advised CEO to reach operating profit in Lancôme Ireland P&L.