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Alexia Hanemian

Co-Founder & Head designer chez The Ethiquette
About

Womenswear designer (C&T, denim, Flou, Tailleur, sportswear) with 7 years' experience. During my bachelor in La Chambre Syndicale de la Couture parisienne (IFM) I have done internships in Chanel as Production assistant and product manager's assistant and in Sonia Rykiel as designer's assistant for denim, embroidery and C&T. Those two internships helped me acquire a complete and in-depth experience around my profession of designer. After graduating with distinction from Central Saint Martins I started working in freelance to develop a unisex sporstwear brand made in Portugal. Since 2019 I have been the co-founder and head of design at The Ethiquette, a new sustainable Couture House, https://the-ethiquette.com/. The goal: revalue Haute Couture fabrics and leftover by designing a feminine and elegant style. Head of our studio and atelier, I managed our team of seamtresses and designer's assistant and I designed our collections, Couture and Prêt-à-Couture. Creating this house from scratch helped me become an autonomous designer than can manage a team while working with it.

Previous Brands
CHANEL
Kris Van Assche
NAT PARIS
Nina Ricci
Sonia Rykiel
The Ethiquette
Rouje
Work Experience
Women's collection developement
Oct ‘24 - Now
Rouje

- Development of technical files for factories (C Design) - Fitting

Womenswear Designer
Sep ‘23 - Now
Self employed

- Design of collections in marque blanche (flou, tailoring, denim, woven, jersey) - Research : iconographic and vintage - Development of first toile (pattern making/ draping) - Fabric sourcing - Shoots production (picking up location, models...)

Co-Founder & Head Designer
May ‘19 - Jun ‘24
The Ethiquette

Sustainable Prêt-à-Couture house for women, selected for the first residency of La Caserne, entrepreneurship grant ESSCA winners, Babybrand award (capsule collection with Smiley), Podcast The bold way (ex EDLM) - Design of Couture collection (price 2/5K€) & ready-to-wear collection (price 195/1500€) - 4 Couture collection (2019 - 2020) - 5 ready-to-wear drop/year - Design of the collections flou, tailoring, denim, woven, jersey - Management of our team 5 people and direction of our in house atelier in Paris - Research : iconographic and vintage - 3D volume research - Development of first toile (pattern making/ draping) - Check of tête de série & production follow up - Fabric sourcing (Malhia Kent, Belinac, Soieries Cheval, Swarovski ..) & revaluation of leftover fabrics - Styling of the campaign shootings - Pricing of each piece

Freelance Fashion Designer
Feb ‘18 - Feb ‘20
NAT PARIS

Unisex sportswear brand made in Portugal - Design of the sportswear collection (4 models declined in various colours and prints) - Selection of fabric with our Portugal factory - Fitting of prototypes - Development of technical files for our factory (Illustrator, print placement) - Production follow up - Artistic direction of the campaign shooting

Assistante styliste
Jan ‘16 - Jul ‘16
Sonia Rykiel

- Iconographic research - Creation/development of new fabrics and embroideries - Embroidery and print placement - Sketch - Creation/development of finishings - Development and follow-up for the Elle x Sonia Rykiel T-shirt

Assistante chef de production/chef de produit
Apr ‘14 - Oct ‘14
CHANEL

- Follow-up for delivery in shops - Management assistant of fabric and material supplies for our various factories - Checking prototypes for costume names before and after show - Creating and updating collection book (sketches and materials) - Creating of Press Review file after shows

Dresser
Jan ‘13 - Jan ‘13
Nina Ricci

Showroom

Dresser
Jan ‘13 - Jan ‘13
Kris Van Assche

Défilé Homme

Languages
French - Native
English - Fluent
Italian - Basic
Education & Training
Central Saint Martins
‘16 - ‘17
Graduate Diploma Fashion
Graduate diploma Central Saint Martin, Fashion women's wear
Chambre syndicale de la couture parisienne
‘12 - ‘15
bachelor
Design/ Fashion conception
Ateliers de Sèvres
‘11 - ‘12
Foundation
Beaux-arts / arts plastiques, général
Institut de la Tour
‘04 - ‘11
baccalauréat
Baccalauréat, Economique et sociale
Paris, France