I am passionate about creating meaningful designs that go beyond aesthetics, and that address the social and environmental challenges of the fashion industry. As the Creative Director of Dare Lingerie, I lead the brand refresh initiative, developing a clearer brand DNA, designing the new logo, and directing communication projects that reflect the brand's values and vision. I also developed the first swimwear line for the brand, researching and implementing sustainable practices such as using recycled materials, minimizing waste, and promoting ethical production. I have an international track record in fashion, illustration, theatre, and film, with skills in fashion design, garment construction, styling, and art direction. I am currently pursuing a Master of Arts in Art and Science at Central Saint Martins, University of The Arts London, where I explore the intersection of creativity, innovation, and social impact. My goal is to help build a more sustainable and inclusive fashion industry that empowers people and protects the planet.
• Lead the brand refresh initiative (developed a clearer brand DNA, designed the new logo, directed communication projects) • Developed the first swimwear line for the brand • Researching and implemented sustainable practices Skills: creative direction, lingerie, swimwear and activewear design, print and lace design, patternmaking, fabric selection, trend research, tech packs, communication with manufacturers, CLO3D, Adobe Photoshop and Illustrator, attention do detail, communication, problem solving
• Delivered creative workshops for the Fashion Design and Styling Short Course • Helped students to develop and articulate their creative visions • Provided technical support in fashion design and making Skills: teaching, fashion design, art direction, listening and communication, empathy
Co-designed a womenswear fashion collection as part of an international designer collective start-up Skills: womenswear and accessories design, print design, fabric selection, trend research, communication with manufacturers, Adobe Photoshop and Illustrator, fashion illustration, collaboration
• Co-designed the sold out, pilot menswear capsule collection • Took over most of the accessory design tasks after 3 months of working for the brand • Created Instagram content that met with double the engagement of previous posts • Created key visuals for the Spring/Summer '22 campaign • Created 3D digital garments Skills: apparel and accessories design, print and embroidery design, packaging design, fashion illustration, tech packs, communication with manufacturers, CLO3D, Adobe Photoshop and Illustrator, digital content design, responding to briefs
• performed fashion research for film set in 1998, compiling imagery from the 1990s • sourced low-cost costumes that fit the film’s colour palette, contributed garments from previously designed collection to create costumes that combine 90s fashion with contemporary, conceptual work • created visuals based on the script as a reference for the director of photography, actors and the crew Skills: apparel and accessories design, styling, visualisation, illustration
• Created fashion illustrations and technical drawings (over 400 drawings) • Created patterns according to the technical drawings • Assembling prototypes of garments • Researched through Jenny Sacerdote archives and proposing designs based on images found • Developed concepts for a capsule collection, with nearly complete creative control Skills: apparel and accessories design, fashion illustration, technical drawing, patternmaking, garment construction, fashion research, Adobe Photoshop and Illustrator, responding to briefs
Internship during Paris Fashion Week • assisted the managers of the womenswear show during show rehearsals • stood in for models during show rehearsals
Show Dresser during Paris Fashion Week • performed quality control of the garments and signalling any last-minute adjustments to be made • dressed models, coordinating hair, make-up and preparation of assigned models Skills: organisation, adaptability, time management, attention to detail
Showroom Assistant during Paris Fashion Week • assisted the sales team and clients • dressed models and supervised the visual merchandising Skills: positive attitude, organisation, adaptability, time management, attention to detail
administrative and quality control duties: • coordinated deliveries to and from the office and stores • helped organize the products, ensuring orders arriving from the factory are correct