Julia Seidl

· Conceptualized and launched an upmarket sustainable/ethical fashion, beauty and lifestyle boutique targeted to tourists and expatriates · Designed & manufactured an eponymous line of products with high sell-throughs (90% to 95%) · Devised holistic marketing campaigns (local influencer partnerships, pop-ups, collaborations, exclusive products, digital ad campaigns) · Successfully brokered the sale of the business in 2023, solidifying its enduring status as one of the city's cherished boutiques

· Created, project managed and executed 360° campaigns (photo & video shoots, social media & influencer activations) · Drove content strategies to publicize exclusive partnerships with select suppliers including Miu Miu, Tod's, Loewe and more · Transformed sales team’s priorities into result-oriented content strategies across consumer communications channels (homepage, emails, app, SMS and CRM) resulting in a boost in orders, order value & customer engagement

· Directed the end-to-end redesign and relaunch of a premier luxury fashion magazine in the Gulf region · Secured exclusive interviews with designers, CEOs, celebrities and regional influencers, resulting in engaging multi-page features · Developed editorial calendar, created content, managed contributors while conceptualizing and executing fashion/beauty shoots

· MEDIA: Leverage editorial expertise to shape the fashion & beauty content (print and digital) for international fashion publications · E-COMMERCE: Devise & execute targeted content strategies for diverse luxury e-commerce platforms across Europe & Canada, leading to increased conversation rates & site traffic · To view samples of my work, please visit http://www.juliaseidl.ca

· Led the vision of all luxury fashion and beauty content at Canada’s best-selling magazine including planning of editorial calendar, assignment of stories and coordination of photo shoot production · Restructured section, leading to increased advertising revenue & a 50% reduction of editorial expenses · Managed a team of writers (internal & freelance) to meet a tight weekly production schedule · Fostered relationships with key PR teams to secure exclusive interviews with A-list celebrities and designers · Collaborated with digital & marketing teams to develop & implement 360° promotional campaigns, resulting in an increase in newsstand sales

• Collaborated with lifestyle editor and art director on creation of luxury fashion content for print magazine including photoshoots, trend selection, concept development and on-set styling • Developed close relationships with the PR teams of luxury brands and fashion retailers in order to secure samples for photoshoots • Styled the three hosts of Cosmopolitan Television's Oh So Cosmo series for each episode, in addition to all promotional appearances • Collaborated with producers to create original and seasonal content for style segments while also appearing in front of the camera as a fashion expert in over 40 episodes

• Worked directly with head buyer to source, design and plan the wholesale seasonal sunglass assortments for luxury to mid-priced brands • Analyzed weekly and daily sell-thru of major department store accounts in order to push through replenishment orders

• Merchandised eight JAG divisions including Anne Klein and Jones New York at Toronto Hudson's Bay and Holt Renfrew store locations • Analyzed sell-thru and monitored inventory in an efort to coordinate delivery of key items and seasonal pieces with marketing campaigns • Styled, planned and executed in-store fashion shows, product knowledge sessions and related promotional events