With a solid background in fashion marketing, I bring creativity and authenticity to dynamic retail environments. My experience includes managing social media for the Fashion Design Council of India, coordinating with craft artisans, and providing customer service across luxury, premium, and high street categories.
Managed the Fashion Design Council of India's social media and digital marketing, including planning, strategy and execution, along with overlooking all PR activities during fashion weeks and events.
• 14th - 28th June, 2022 : Participated in and documented 1 5-day Block Printing workshop in Pipar, Jodhpur under USTTAD Project
Engaging with artisans from craft clusters to create commercially viable craft products for support during the COVID Pandemic.
- Maintained in-depth knowledge of the brand’s collections, craftsmanship and techniques used, offering personalised styling advice and product recommendations to clients accordingly - Ensuring attractive visual merchandising displays in line with brand standards and changing them periodically in line with latest collections - Managing inventory, auditing stock and ordering replenishments as per customer demands - Delivering exceptional customer service and building client relationships by personalised assistance and advice during trials and purchase - Working alongside the brand team to achieve sales objectives and resolve in-store issues
June 2020-October 2020 : Internship at Creative Dignity
Research project with Kantha craft cluster in Shantiniketan, West Begal, India in association with NIFT Kolkata