I am a highly skilled Creative Director, Designer, and Entrepreneur with a proven track record of excellence in accessory design, brand strategy, marketing, and business development. I am an exceptional and instinctual trend predictor with a natural leadership style, able to effectively communicate with teams and oversee the creative process from conception to completion. A visionary leader with a proven track record of delivering results and driving business growth, I am adept at delivering high-quality projects on time and within budget while maintaining exceptional relationships with clients. Throughout my career I have won several coveted awards, including being shortlisted for the inaugural BFC/Vogue fashion fund in 2010 alongside Christopher Kane and Erdem and the Topshop New Designer Award in 2008.
•Develop and execute creative and brand direction strategies, including all graphic design and brand identity. •Identify market opportunities and secure funding for start-ups through grants, loans, and investment •Design and implement digital marketing and sales strategies •Collaborate with cross-functional teams, including design, development, and marketing, to ensure campaigns were executed on time and within budget. •Manage creative resources and provide ongoing feedback to ensure high-quality work. •Worked closely with clients to understand their needs and provide strategic guidance to help them achieve their business goals. Skills : Creative direction and leadership, Concept development and visualisation, Trend forecasting and analysis, Product design and development, Project management and team coordination, Budgeting, and financial analysis
Creative Director Business Strategy Marketing June 2014-Present Bali, Indonesia ·Remote •Provide creative direction and strategic consulting services to fashion brands and start-ups •Collaborate with clients to develop and execute brand strategy, design direction, and marketing campaigns •Work closely with design teams to create cohesive and compelling collections that resonate with target audiences •Advise on sustainability initiatives, helping brands integrate ethical and eco-friendly practices into their operation •Collaborate with cross-functional teams, including design, development, and marketing, to ensure campaigns are executed on time and within budget. •Create compelling visual and written content, including web copy, blogs, and social media posts. •Conceptualise and execute creative projects, including photo shoots, events, and influencer collaborations. •Conduct market research and analyse data to inform marketing strategies and improve campaign performance. •Build and maintain relationships with clients to ensure their needs are met and their business objectives are achieved.
Creative Director Business Strategy Marketing Design •Established and developed a sustainable luxury accessories brand •Launched brand globally through traditional marketing and sales, resulting in over 300 wholesale stockists •Developed successful e-commerce platform (B2B and B2C) and social media channels n •Led all aspects of the business, including design, production, sales, and marketing •Managed design delivery from concept to completion •Built and managed a team of designers and artisans, overseeing the development and production of sustainable and unique handbags and accessories •Developed and executed brand strategy, positioning Angel Jackson as a leader in sustainable luxury fashion •Secured partnerships with top-tier retailers, including Net-a-Porter, Selfridges, and Harvey Nichols •Spearheaded the brand's sustainability initiatives, using recycled materials and ethical production practices •Established relationships with extensive network of suppliers and creative agencies •Conceptualised and executed innovative marketing campaigns, resulting in increased brand recognition and customer loyalty •Developed and managed relationships with print and online press, celebrities, and influencers •Winner 'Topshop Accessory Designer' and 'Topshop Designer of the Year' award •Short listed for BFC/Vogue Fashion Fund alongside Christopher Kane and Erdem •Led creative team of designers, stylists, and photographers to develop high-end fashion collections that generated over $1 million in revenue annually •Provided creative direction and consultation for seasonal collections, including concept development, colour palettes, and styling •Collaborated with cross-functional teams, including design, product development, and marketing, to ensure cohesive brand messaging and product strategy •Developed innovative marketing campaigns and content, resulting in increased brand visibility and customer engagement