I am a versatile jewellery designer with extensive luxury retail experience, specialising in trend research and creating narratives through design. I excel at developing collections that align with brand aesthetics while managing production processes efficiently. Fluent in English and Hindi.
Fine jewellery brand in London Jewellery Designer • Research current trends, design new collections and expand current collections helping to create the brand aesthetic for Vashi.
A premier design-led fine jewellery retailer taking inspiration from the East and interpreting it for the UK market. Freelance Designer and Product Developer • Created a distinct brand style for Pure Jewels that led to repeat orders for all the pieces. • Liaised with workshops in UK and India, developing collections in CAD, managed a CAD technician, handled production of 3D models in STL ready for printing and casting. • Designed and developed a successful collection for the National Gallery inspired by 1 6th Century art based on their exhibition, Artemisia. Communicated the design details accurately, selecting available materials to suppliers in India so samples were ready despite the tight deadline of 3 weeks. • Standardised engagement rings for online sales.
Online Jewellery Company retailing jewellery from designers in Lebanon. Freelance Product Director • Write product descriptions and blogs. • Design e-newsletters using Mailchimp. • Develop packaging and other promotional material according to brand identity. • Upload all product related information on the website using Shopify.
International men's and women's jewellery and accessories retailer and wholesaler. Senior Designer and Product Developer • Research jewellery trends, analyse sales reports and innovate new ranges of jewellery, accessories and packaging from concept to production, solving technical issues and ensuring quality of all samples. • Liaise and negotiate with factories in India, Italy and the Far East, managing the critical path. • Compose stylebooks and determine competitive pricing for all gold jewellery based on changing gold rates. • Communicate with the sales, graphic design and PR Dept and assist with selecting and promoting the collections. • Design and develop collections for other clients such as FIFA, Zegna and Zaha Hadid.
Artist-in-Residence, 2007–2008 Researched contemporary techniques such as anodising and photoetching while producing a range of jewellery in aluminium and silver inspired by patterns from Indian textiles
Graduation project, 2002 Designed & developed an award winning collection of silver homeware