Monday - Out of the blue - Weber Shandwick has a crisis - Hewlett Packard roll-out on Friday, but no AS - Could I help contact 10 top-tier national publications? Two days later I had five placements and the EVP bowed down and said, "All hail the Media Goddess!" - So, how may I help you? Royce is a master storyteller, with proven ability to generate fresh ideas and creative solutions for difficult problems. Royce is a "Goddess" with broad experience in all aspects of Public Relations and a high placement rate. Frequently hired by other agencies and willing to relocate. Talents: story telling of all kinds, disruptive thinking, writing. Contact me at - TMGWrites@pobox.com
Develop and/or execute campaigns/projects for non-profit and corporate clients. Full service PR, including media relations, events, website concepts/revisions, social media, written collateral such as press releases, media alerts, and ad copy. Clients included The Connie House, Swing and Jazz Preservation Society, All People’s Day Diversity Festival, Urban Growers Community Farm, Sharkey’s Wood-fired Mexican Grill and Classically Connected. Hired gun to various agencies nationwide. Contributing writer for Boca Magazine, Florida Food and Farm and Edible Magazines.
Press coverage obtained for the December Holiday Sale resulted in highest ever sales and contributions in the history of this 12 year old non-profit.
Contributing writer for Florida Food and Farm, a resource guide connecting farms and local producers to consumers throughout the state,and ENV, which was an environmental Internet magazine covering topics of local and national interest.
Co-Producer of Progressive News Network, - weekly Internet Radio news-magazine focusing largely on Florida issues with reports from all over the state and elsewhere. Booked guests, directed promotional efforts, contributed to news content and was fill-in on air talent.
Right now I'm looking for part time or temporary work. Conceptualize, develop and/or execute campaigns/projects for various local and national projects, non-profit and corporate clients. Storytelling of all kinds - press releases, magazine and newspaper articles, bios, web content, blogs, marketing collateral, ad copy and networking. Full service PR - including media relations, events, content writer, social media, written collateral. Clients included SI YO Music Foundation, Swing and Jazz Preservation Society, Urban Growers Community Farm, Digital Ascension Institute, Body Logic MD, and Sharkey’s Woodfired Mexican Grill. Hired gun to agencies such as Vortex Communications, ink link Marketing, Chase Media, and ARCO & Assoc. Contributing writer for Florida Food and Farm, Edible and Boca Raton Magazines.
* Developed and executed strategic master plan to revitalize CVBA * Obtained over $150,000+ worth of equivalent ad space in various newspaper, TV and radio features * Redefined CVBA, increasing membership over 50% * Re-branded Arts show tripling previous year’s profits * Recreated monthly direct mail piece; put into black, increased circulation & advertising by 40% * Directed website redesign and URL change to support re-branding * Created the highly successful Carlsbad Masquerade and Outdoor Art promotion campaign * Created the Art of Excellence Award * Created Taste of the Village and other events which consistently ran on time and under budget
Wrote ad copy, edited articles, negotiated contracts and collaborated with art director to enhance overall image and look of magazine. Increased company revenues by 30%. (The only year publisher didn’t have to get a loan).
Consultant 1999 to 2003 The Media Goddess, Santa Monica Clients on retainer included Weber Shandwick Worldwide, Halsted Communications. Supervised PR accounts, rollouts, campaigns, press tours, etc. for clients such as: Hewlett-Packard, Disc Marketing, Dolby Labs, Papa John's Pizza, Bristol-Meyers Squibb, Sparkletts Water, Mentor, Mervyn's, International Committee of Artists for Peace Awards, Northridge Hospital and others.