Results-driven marketing leader with expertise in strategic leadership, team management, and brand strategy. Proven track record in driving revenue growth through innovative, data-driven campaigns across digital channels. Excellent written and oral communication skills, known for creativity and building strong stakeholder relationships. Seeking a Marketing Director role to leverage skills in driving organizational success and fostering business growth.
Building upon my previous position, I hired and led a team spearheading strategic initiatives focused on driving growth in e-commerce revenues and adoption, both internally and externally. • Managed a team of direct reports and multiple freelancers/agencies, providing guidance, mentorship, and fostering a high-performance culture aligned on KPIs. • Leveraged digital marketing channels, including SEO, social media, content marketing, ABM, and data analytics, to optimize campaigns and enhance customer engagement. • Led the development and management of a comprehensive e-commerce roadmap focused on offering an exceptional user experience through continuous optimization of the platform. • Monitored industry trends, conducted market research, and utilized data insights to inform strategic decision-making and drive business growth.
Reporting directly to the CEO, my role was to envision, develop the company's digital marketing presence and launch a revamped e-commerce platform. Over time, my role naturally evolved into the establishment of the company's first-ever marketing department and marketing plan. • Successfully launched the company's e-commerce website, driving significant growth in online sales and expanding the customer base. • Collaborated closely with suppliers to create co-branded marketing campaigns, driving brand awareness and revenue growth while maximizing our $1.2M+ coop marketing budget. • Revitalized the company's online presence through strategic digital marketing initiatives, resulting in increased brand visibility and customer engagement. • Collaborated with senior executives, sales teams, agencies, and vendors to effectively communicate marketing strategies, gain buy-in, and align efforts.
In this role, I developed and executed B2B digital campaigns that included paid media (PPC, SEM, SMM). I oversaw the content creation for the blog, newsletter, social media, and SEO strategy as well as the email automation strategy (CRM). I worked closely with freelancers and external agencies.