I am ambitious, committed and focused on the goals I want to achieve. I enjoy learning and applying the knowledge that I have gained over my career and personal my life. I am able to work efficiently both as a member of a team or as an individual on my own initiative. I am customer focused and always strive for continuous improvement in all my endeavours. I am also a non smoker.
Since 2021 I have been in the Head of Design role at Casablanca, overseeing both menswear and womenswear, across all categories. In this role, my responsibility spans the creative process from concept to final show. I work very closely with the creative director: we carry out research in close cooperation and jointly develop the overriding ideas and concepts for each season. I am then responsible for providing steer and day-to day management of the design team in the execution of this creative vision. My role also involves close interaction with merchandisers and the buying teams, optimizing the range from a commercial point of view. Moreover, I have the overall responsibility for ensuring seamless coordination with the fabric, print, and embroideries teams.
VIP Designer working closely with the creative director and the press and PR teams worldwide. I was responsible for all VIP projects across women's and men's – covering events, special commissions main duties ranged from research and idea generation through to execution – overseeing the project end to end and also maintaining a close relationship with the VIP client and their representatives as needed.