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Penny Shaw

Head Of Merchandising at Seraphine ( contract)
About

Experienced in leading Cross functional & Product Teams through Digital Transformation & Organisational change, moving from Bricks & Mortar to Digital Trading Enterty , Building & Restructuring teams. Experienced Head of Merchandising, Digital Trading Lead, Supply chain professional & Channel manager . Home, Furniture & Seasonal Gift specialist. Plus Lifestyle brands. Key Skills: LEADERSHIP Strong Energetic Leader across broad role | Managing & Motivating Cross functional teams | Leading & Developing Strategic Plans & Product Strategies | Operating Board experience CHANGE Adaptable across dynamic fast paced smaller business to larger structures requiring different leadership styles | Leading teams through change including Restructure & Consultation DIGITAL Digital trading & Forecasting | Collaborating to build Digital strategy | Designing & Interpreting Data Analysis | Excellent Trading skills | Developing Trading Plans for Brand & Site. STOCK Highly skilled in Inventory Management & Control | Planning Warehouse moves & implementation of new systems & processes. DELIVERING GROWTH Developing & Implementing Pricing Strategy | Range Assortment Planning for diverse Product areas & channels Currently at Cath Kidston Leading B&M Product teams previously at Habitat leading Trading teams including Digital trading & Supply. Experience in private businesses ie at Bhs

Previous Brands
BHS
Cath Kidston
Habitat
Work Experience
Head Of Buying & Merchandising
May ‘22 - Apr ‘23
Cath Kidston

Global Planning & Trading Lead , responsible for managing B&M and channel planning teams . Reports to CEO . Product areas Bags, Accessories,Fashion,Kids & Home. 4 seasons highly seasonal planning model plus collaborations. Channels : Website, Flagship store , outlet stores , ,Wholesale & Franchise partners

Head Of Merchandising
Mar ‘21 - May ‘22
Cath Kidston

Head of Merchandising & Digital Trading
Oct ‘15 - Sep ‘21
Habitat

Responsible for Trading & Planning all Product Categories ,in both physical & digital channels. During my 5 year tenure I have restructured, overhauled & implemented all new digitally focused processes , building my team through recruiting fresh new talent & developing existing team . Adopting a people first approach, many have been promoted several times & gone on to develop great careers . • Developed & Lead a 17 member cross functional high performing team across Merchandising, Digital Trading, Supply & Channels. Designed & Implemented new processes for producing insightful analysis & monitoring & controlling OTB • Led all Trading activity for Habitat with the development of a new Promotional calendar, introduction of forward trade forum & new quarterly processes. Architect of Trade Plan which is set to define Financial Targets. , bought structure & improved performance to a previously fluid environment. • Successfully Introduced new trading mechanics to drive 50m annual sales. Yr on yr growth has averaged at +11% per year during this time. • Together with Head of Buying: Developed & implemented a product strategy for a digitally focussed business of 7,000 skus. Directing & supervising each aspect. • Produced new models to range plan Brighton & Westfield store openings to maximise profit density. Supervised & monitored stock Build and opening package. • Planned & Organised Habitat in Aisle Trial for Sainsburys • Assumed responsibility for Digital Trading, which has included Developing an improved channel level forecast with digital Marketing in parallel with demotivating & reenergising the team. • Overseen stock migration element of 8m stock in warehouse moves. An efficient move whilst maintaining availability to the customer during transition. • Key member of Habitat management team reporting to MD who collectively manage & steer the business. The leadership style is collaborative & inclusive with a strong emphasis on delivering new initiatives at pace. Show less

Senior Merchandiser - Gifts
Jul ‘08 - Oct ‘15
BHS

Responsible for Planning & Trading Food, Drink , Confectionery & Hampers | together with the buyer grew the Hamper Category from a small trial to Seven figure turnover which dominated the company top 10 cash lines during peak | Consistently achieved the most profitable growth across the Home & Gifting division | Developed best Practice Planning & Trading practices, - Active in developing talent | supprting Human Resources | Graduate Scheme | assesment centres. - Involvement in Scoping Direct Supply | other systems projects. Show less

Senior Merchandiser Bedding
Jan ‘02 - Dec ‘07
BHS

Planning & Trading Bedding Collections , Sheeting , Filled & Bedroom Accesories - Instrumental In Developing Sale Buy Catagory. - Restructured to improve Sales & profit by a programme of in season Promotions - Managed the Relaunch of Core catagories Sheeting & Filled

Junior Merchandiser Home
Apr ‘95 - Jun ‘01
BHS

Experienced across all product areas | Active in developing people | Enjoyed designing and rolling out best practice processes to contribute to divisional efficiency & growth.

Languages
English - Native
Education & Training
University of Greenwich
‘88 - ‘91
BA Hons
Queen Elizabeth Grammar School
‘81 - ‘88
A levels
London, UK