📍blandine Jacquinet

Category: Plant-based Food Turn-Over: M€ 10 - Budget: M€ 0.5 Management: 3 Reporting: Managing Director - Brand strategy (positioning, value proposition, story-telling) and architecture. - Innovation strategy (roadmap by key target and usage, concepts). - Customers and brand digital communication (mailing, website, social media). - Market analysis + market monitoring (recommendation and roll-out). Key Achievements: → Conversion of a set of brand attributes, benefits and values into a structured brand strategy including brand pyramid, value proposition, positioning and claim → Move from a list of innovation ideas to an innovation strategy and plan → Implementation of customers digital support (customers’ website and communication tools) to reinforce brand visibility and awareness. → Social media audit translated into an actionable strategy and action plan.

Brand: Menicon Category: Opthalmology - Contact Lenses and Lense Care Product Turnover: 25 M€ - Budget: 1 M€. Management: 3 Reporting: Sales & Marketing Director – Sales & Marketing Board Member - Marketing strategy and Brand Planning - Digital strategy and UX Design. - CRM planning. - Brand and Private Labels strategy + Commercial policy and trade tools. Key Achievements & Results: → 1st local Marketing Strategy → 1st local Annual Action Plan → 1st Commercial Policy (including 2023 price list) → Trade Marketing Lead (Trade reviews, Trade presenters, communication and action plans…) → Consumers website upgrade → Turnover growth: +5%

Brands: Schwarzkopf Professional, Indola Category: Hair Beauty Care - Turn-Over: 50 M€ - Budget: 4 M€. Management: 3 Brand Managers + 3 Junior Brand Managers Reporting: Art, Event and Marketing Director - Local brands strategies (key focus: Digital & Innovation). - CSR initiatives recommendation and implementation. - Trade Marketing strategy and online + offline plans. Key achievements & Results: → Schwarzkopf & Indola brand’s strategy reinforcement: 2021 Brands net turn-over growth: +18.1% → Direct Customers & Key Accounts trade marketing planning: 2021 Channels net turn-over growth: +21.5%

Brands: Advil, Centrum, Nexium, Caltrate, Imedeen, Kamol Category: OTC - RX - Medical Device - Pain - Cold & Sinus – Digestive - Food Supplements – Skin Care Turn-Over: 20 M€ - Budget: 5000K€. Reporting: Managing Director - Brand Strategy, Brand Planning & Brand Activation (expert, consumer and shopper). - Marketing mix management and trade marketing management (Channels : E-commerce, Brick & Mortar). - On-line and Off-line communication and media strategy. - Innovation Lead. Key achievements & Results: → Strategy: Integration of a new brand ecosystem including KOL + Expert, Shopper and Consumer Experience Journey to the Brand Growth Plan → Marketing Plan: Switch to a digital expert, consumer and shopper activation policy → Channel extension: Para-pharmacy (drugstores), E commerce (Amazon) → Innovation: Centrum relaunch, RhinAdvil breakthrough innovation → Turn-Over Growth : + 6 %

Brands: Danao, Sunny Delight Category: Fresh Juice – Turn-Over: M€ 25 - Budget: M€ 4 Management: 2 Brand Managers Reporting : Board - Strategic Marketing plans including CSR, new biz and innovation strategy. - Communication and Media (On-Line & Off-Line) strategy definition and roll-out. - On Trade and Off Trade Marketing action plans definition and activation Key achievements & Results : → 2018 Strategic Plan Reinforcement : Value Sales Growth : +2.7% MAT P6/2018 * Brands and products communication (signature, claim, storytelling, pack design...) * Brand Nutritional pitch * Innovation (positioning and mix: recipe, design, pricing...) → 2019 Strategic Plan Elaboration: * Danao Strategic Brand Relaunch: positioning, offer, recipe, format, conditioning, design, pricing, communication, activation... * Sunny Delight: Redefinition of Category role and brand platform. Corresponding brand design, communication, innovation and activation projects roll-out

Brands: Advil, Advil Children, Advil Cold & Sinus, Thermacare Category: OTC - RX - Medical Device - Pain Relief - Respiratory Turn-Over: M€ 20 - Budget: M€ 5. Management: 2 Brand Managers Reporting: Management Board - Brands Strategy (vision, positioning, segmentation, activation,…). - Marketing mix management (portfolio, pos, promotion, pricing, sampling...). - Implementation of a new communication and media strategy (new TV copy and digital approach…) - NPD strategy and activation lead (local and global projects management). Key achievements: → New Advil brand content (communication + media) → Local RhinAdvil innovation platform and concepts adopted globally → Elaboration of a customer centric marketing policy → Key Marketing Research Lead: U&A + Merchandising Studies

Brand: Dim Category: Women underwear – Turn-over: M€ 125- Budget: M€ 4. Management: 2 Brand Managers + 2 Assistant Brand Managers Reporting: Management Board - European brand strategy definition and implementation (vision, positioning, range, communication). - Seasonal collections development. - Innovations funnel creation and activation (concept, branding, segmentation, offer). Key achievements: → Spring / Summer 16 collection development and launch – Fall 16 / Winter 17 collection briefing and roll-out → « Pockets » range relaunch: 50% of brand volume → Brand reinforcement on modernity and femininity items (through positioning, product’s offer, communication, packaging, claim,…)

Brand: K2r Category: Home Care – Turn-over: M€ 25 - Budget: M€ 3. Management: 1 Junior Brand Manager Reporting: Management Board - Brand consumers and customers strategy and plan (vision, role, assortment, price, promotion, merchandising, customer’s reviews). - Brand relaunch (positioning, design, innovation, communication). Key achievements & Results: → K2r Brand relaunch: ROS: +20% on the number 1 item of the brand and of the market / Profit improvement: +30% → Brand sales management (legal, marketing and commercial transition): leadership and market share maintained → Elaboration of a new global brand launch and investment plan: from the business case to the comprehensive marketing, sales and financial 5 years launch plan

Brand: K2r Category: Home Care – Turn-over: M€ 25 - Budget: M€ 2. Management: 1 Junior Brand Manager Reporting: Management Board - Growth strategy (market research, key consumer insights identification, innovation plan,…). - Products mix management (promotion, price, offer,…). - B to B management (franchise brand). - Corporate media coordinator. Key achievements & Results: → 3 years innovations pipeline creation (including concept screening: 10 concepts tested: 4 concepts qualified: 1 breakthrough innovation - 2 products innovations - 1 packaging innovation → Implementation of a brand innovation culture (Brand owner / R&D,…)

Brand: Capri-Sun Category: Fruit Juice – Turn-over: M€ 75 - Budget: M€ 1. Management: 1 Junior Brand Manager Reporting: Management Board - Brand strategy and marketing plan development and activation. - Customers and sales force action plans initiation and roll-out. - B to B management (manufacturer). Key achievements & Results: → 3 years LRP Kick-off: recommendation to switch from a point of buying strategy to a brand strategy (consumer’s recruitment, communication, ….) → Elaboration and roll-out of seasonal promotions (Asterix partnership,…) and sales force incentives → All growth KPI’s reached (Turn-over, WD, Market share,…)

Brands: Hollywood, Malabar, Carambar, Pie Qui Chante, Vichy, Kiss Cool, La Vosgienne, 1848, Poulain Management: Transversal projet team: 12 people Reporting: Management Board - Identify and lead transversal marketing projects (market review, research, recommendation, implementation). - Innovation development process Lead. Key achievements & Results: → Chocolate category mix and portfolio strategy rework: 1 point margin gain → Implementation of a more efficient innovation process and culture: Key objectives met: 20% of business performed with innovation - Launch lead-time aligned with FMCG best performers

Brands: 1848 + Poulain Category: Chocolate – Turn-over: 250 M€ - Budget: 500K€ Management: 2 Senior Brand Managers Reporting: Management Board - Responsible for product category innovation. - Concept, products development with R&D, packaging and graphic design briefs. - Trade assortment and innovation policy management. Key achievements & Results: → Launch of 4 new premium ranges of products: 4 products in market top 10 → MT/LT Funnel innovations build → Trade assortment recommendation optimisation: Total Brand WD gain: + 2 pts / Total Brand market share gain: +1 pt

Brands: Hollywood, Malabar, Carambar, Pie Qui Chante, Vichy, Kiss Cool, La Vosgienne, 1848, Poulain Category: Confectionery – Turn-over: 5M€ Reporting: Management Board - Elaborated and implemented marketing and sales strategies. - Distribution network management (distributors, agents,…) - International key account negotiations (Carrefour, Provera, Casino). Key achievements & Results: → Turn-over growth: +10% → New markets development: Singapore, South Korea → Hollywood brand leadership secured and maintained in the Caribbean region → Key accounts listings: Provera: Pie Qui Chante - Carrefour International: Poulain + 1848