Palak Dodhi

With a Bachelor of Management Studies degree and a major in marketing, I have developed a strong foundation in various marketing functions, such as social media, experiential, and audience curation. I have also gained valuable insights into the luxury, lifestyle, and beauty industries, which are my areas of interest and passion. As a former intern at Ogilvy & Mather, TBWA India, Nua, TEDxGateway, and Condé Nast India, I have applied my skills and knowledge to support and contribute to impactful and innovative projects. At Nua, I helped create and execute a social media campaign that increased brand awareness and engagement by 30%. At TEDxGateway, I assisted in curating and segmenting the audience for a virtual event that reached over 10,000 viewers. At Condé Nast India, I participated in planning and executing experiential marketing activities for four leading magazines, such as Vogue and GQ. I am currently pursuing an MSc Business with Marketing degree at Warwick Business School, where I am learning advanced and specialized marketing concepts and tools, such as Google Analytics and HubSpot Academy. I aspire to work in marketing, advertising, and predominantly holistic brand management roles, where I can leverage my skills, experiences, and interests to create positive and lasting value for customers, brands, and society.