Through being the co-founder and creative director of emerging high-end fashion brand, Osaro, I've developed skills and become proficient in areas such as fashion and graphic design, social media management and project management. Not having formal training in fashion, my passion for creativity and expression has fuelled my ability to learn about the industry in order to effectively execute in these areas and ultimately express my own vision via my brand's mission and story. In addition to being a creative, playing football from a young age to the present at a competitive level has grown my passion for the sport, and subsequently influenced my decision to pursue a degree in football coaching and performance. The experience of formally studying the game developed my understanding on an analytical level, and has further increased my love and interest in the football. These areas largely shape my character, making me introspective, attentive to detail and largely open to learning in order to better myself, and I aim to use these skills to open doors to new opportunities for growth and progression in my career.
Built strong relationships within the brand, PR, and agency space to collaborate on projects and develop digital talent. My role includes creating and applying influencer marketing strategies, as well as increasing growth engagement and opportunities for the talent managed.
Used knowledge of culture, industry trends and personal experience to cultivate content and strategy plans, grow social accounts for clients in industries such as food, tech, media, and sport. This involved collaborative ideation, digital marketing, paid and organic social campaigns, as well as community and account management.
Provided a premium shopping experience for clients in a luxury fashion store, in addition to creating visual merchandise displays expressing differing brand stories and collaborating with management, buying, and head of retail teams to understand market trends to effectively source and sell the best product.
Founded and directed emerging luxury fashion brand over the course of 5 years. This includes growing a loyal audience using digital marketing, analytics including Google and Facebook Ads, and utilizing social media channels such as Instagram, Facebook and TikTok.
Identified opportunities to showcase Prime Student on campus and educated students on the benefits of Amazon Prime. This included creating and hosting events, distributing marketing materials on campus and online, and meeting KPIs to ensure set targets are met.
Educated team and consumers on product technology in addition to providing exemplary customer service within brand flagship store.
Created attractive displays as a visual merchandiser to highlight key products and create a welcoming store atmosphere, as well as learning about customers to find their ideal styles.