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Vlad Manic

Dynamic and enthusiastic Marketing & Student Recruitment Manager with a track record of achieving results through digital marketing, sales, and strategic initiatives. Experienced in optimising budgets, fostering customer loyalty, and expanding international enrolment. Passionate about driving growth and achieving excellence.
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About

My professional journey is like a thrilling adventure, guided by my unshakable passion for data-driven strategies and a relentless pursuit of excellence. As a Marketing and Student Recruitment Manager at LSI/IH, I orchestrated an exceptional marketing strategy that not only optimized budgets but also ignited a 25% surge in student enrollment – a testament to my data-savvy approach. Stepping into the realm of politics as a consultant for the Romanian Government, I embraced data and regulatory procedures to navigate the complex world of governance. At Nike, I didn’t just sell products; I created connections with customers through data-informed sales techniques. But the excitement didn’t end there. As the Campaigns Manager/Vice-President for the National Liberal Party, I turbocharged election campaigns with my data-driven strategies, revving up voter turnout. My academic journey, including an MA in International Relations and a First-Class Honours BA in Political Science, has equipped me with the knowledge to thrive in data-centric scenarios. I’m not just about the past; I’m a fast learner and a forward-thinker, eagerly seeking a new opportunity where I can be the driving force for change. So, let’s embark on the next thrilling chapter together, and make a difference!

Previous Brands
LSI/IH PORTSMOUTH
Morey's Piers
National Liberal Party Romania (National Liberal Youth)
Navitas
Nike
Romanian Government
Work Experience
Marketing and Recruitment Manager
Feb ‘23 - Now
LSI/IH PORTSMOUTH

• Demonstrated exemplary financial acumen by expertly managing the marketing budget, optimising resource allocation, and achieving a 15% reduction in marketing expenses while achieving higher results. • Orchestrated the conception and execution of a highly successful marketing strategy, delivering measurable accomplishments, including a 25% increase in student enrolment within the first six months. • Led the exploration of new business opportunities and emerging markets, driving a 20% increase in international student enrolment and a 15% revenue growth. • Strategically set and rigorously tracked digital marketing objectives, leading to a 50% increase in website traffic and a 20% growth in social media followers. • Cultivated a loyal student base by implementing tailored marketing approaches, resulting in an overall customer satisfaction rating of 90%. • Strategically managed digital marketing campaigns (social media, ads, website), optimising ROI with a 20% reduction in customer acquisition costs while achieving a 15% improvement in conversion rates. • Proactively expanded the school's network by attending workshops and conducting work trips, successfully securing over 100 new valuable partnerships to enhance institutional growth and opportunities.

College Services Officer
Feb ‘20 - Jan ‘23
Navitas

• Galvanised social media efforts, propelling a remarkable 56% engagement surge (2020-2022), while boosting our follower base by an impressive 40% since 2019. • Elevated student satisfaction by an outstanding 45% through the transformation of Welfare and Wellbeing services, reaffirming our dedication to exceptional student support. • Orchestrated 100+ successful events and delivered multiple transformative academic skills and digital literacy workshops, fueling student enrichment and skill development. • Led 30+ impactful workshops on health, culture, equality, and mental health awareness, fostering holistic student growth. • Guided students in shaping their professional aspirations through counselling and career guidance, positioning them for academic and career success. • Engineered a remarkable 70% reduction in plagiarism and academic misconduct offences, by implementing a multi-layered approach. • Introduced a dynamic term-time weekly student and staff newsletter, streamlining communications and reducing student inquiries. • Strengthened ties with sponsors and managed corporate communications, enhancing our institutional reach and reputation. • Oversaw a comprehensive portfolio of essential services, encompassing admissions, timetabling, registration, counselling, financial aid, immigration, health, and housing, ensuring robust support for our thriving academic community.

Political Consultant (Intern)
Jun ‘19 - Oct ‘19
Romanian Government

• Spearheaded compliance efforts with regulatory procedures for drafting, approving, and submitting normative acts in collaboration with the Legal Department. • Ensured rigorous verification of draft normative acts, verifying initiation by competent authorities and adherence to established presentation guidelines. • Eff iciently organised, with my team, the preparation of weekly Government meetings and preparatory sessions. • Forged strong partnerships with ministries and government-subordinated institutions, overseeing the legality and responsibilities of legislative proposals. • Expertly analysed policies, public issues, and legislation, offering valuable insights into government operations, corporate strategies, and organisational dynamics. • Advised government officials, civic bodies, research agencies, media, and political parties on critical political matters.

Athlete (Sales Associate)
Oct ‘18 - Jan ‘20
Nike

• Boosted sales through proactive customer relationship cultivation and persuasive sales techniques, engaging with over 150 clients daily. • Proficiently operated the cash register and POS system to facilitate seamless sales transactions and manage payments. • Maintained an up-to-date CRM database, ensuring accurate and accessible prospect and customer information for the sales team. • Attained the prestigious Athlete of the Month award on four occasions, consistently surpassing monthly sales targets by 150% or more. • Trained and mentored over 10 fellow sales associates, fostering a skilled and motivated team. • Spearheaded a local humanitarian campaign, positively impacting over 100 students from low-income backgrounds by providing high-quality sports equipment. • Pioneered lead generation efforts, identifying opportunities for market expansion and business growth.

Lead Sales Associate/Guest Services
Jun ‘17 - Oct ‘17
Morey's Piers

• Managed sales transactions effectively and assisted guests with park information and concerns. • Cooperated closely with bookings and reservations, concierge, security, food & beverage and rides operations regarding guest requirements to ensure that all guests’ needs, and expectations are met and exceeded. • Processed complaints and enquiries, providing solutions and advice. • Managed the booking system and provided standard reports to other departments, as required. • Exceeded personal and team sales goals by 110% or more, for three months consecutively. • Trained new employees on company policies and strong sales techniques. Supervised and supported a team of six people. • Responded promptly to customer queries to increase overall satisfaction.

Campaigns Manager/Vice-President
Oct ‘16 - Apr ‘18
National Liberal Party Romania (National Liberal Youth)

• Successfully managed local and parliamentary election campaigns, resulting in increased voter turnout and victories for our candidates. • Organised impactful events, driving substantial local engagement and significantly boosting the visibility of National Liberal Youth in Iasi and Eastern Romania. • Developed key partnerships with Higher Education institutions, leading to a 20% increase in youth participation in political activities. • Implemented innovative digital campaigns, expanding our reach by 30% and establishing us as a dynamic force in Iasi's political landscape. • Advocated for youth-focused policies, solidifying our reputation as proactive advocates for young voters and their concerns.

Languages
English - Fluent
Russian - Basic
Romanian - Native
Education & Training
University of Portsmouth
‘18 - ‘20
International Relations
Master of Arts
"Alexandru Ioan Cuza" University of Iasi
‘15 - ‘18
Political Science
Bachelor of Arts
Portsmouth, UK