With 18+ years experience at Nike, Converse & Red Bull, I most recently held the position of Marketing Director for Northern Europe at Converse. My brand marketing consultancy offer is focussed on connecting brands to audiences through relevant and authentic brand marketing. I specialise in brand strategy, marketing strategy and execution as well as being available for Fractional CMO / Marketing Director roles. I connect people to their passions through authentic marketing, the work I do always comes from seeing audiences as people and not just a consumer segment. My approach always stems from the questions, what can we make people feel and help them do? This is an old Nike adage that the work I've done has always embodied. I an experienced in turning audiences into brand fans, especially pinnacle top tier consumers that drive brand love throughout the marketplace. I can work on anything from live briefs to strategic future planning and I'm also open to fractional roles within the right brands and companies.