SUMMARY
Built the branding of two luxury knitwear brands (Edinburgh Knitwear and WISPR) from scratch resulting in an increase in orders of 50% and rebranded existing brands (Brodie Cashmere and CRUSH) resulting in a great increase on engagement rate and revenue. •Lead all creative and visual materials across digital and print, this includes: CRM, Social Media, wholesale materials, trade shows, digital and printed advertising. •Designed one of the famous London Cabs as celebration of winning the Queen's Award of Enterprise 2022. •Daily use of Adobe software such as Photoshop, InDesign, Illustrator, Premiere Pro and After Effects.
Responsible for homepage graphics for Photobox in over 15 countries worldwide, including the translation of artwork to over 10 languages. •Designed CRM material with a global reach of +30 million users including newsletters, flyers, printed inserts and direct mail.
Lead all email marketing activities including a complete re-branding of the weekly newsletter that resulted in a 10x increase in revenues year on year. •Production of digital creative content (imagery, videos, GIFs, banners etc); including social media content for Sephora, banners & artwork for a number of partner websites including Selfridges, Harrods, John Lewis and NEXT, and all Floral Street digital platforms, utilizing adobe creative suite & professional photography skills. •Designed the window display for John Lewis Oxford Street and created all printing materials and visual merchandising for Floral Street stores. •Daily use of Adobe software such as Photoshop, InDesign, Illustrator, Premiere Pro and Animate, to assist in the marketing of multiple new products and campaigns. •Actively involved in product development, including packaging design, and designing mood boards. •Created numerous internal presentations and reports for senior stakeholders.
Developed ideas to enhance UAL services (such as Library and Loan Store). •Worked with a team of UX designers and researchers to improve the user experience for UAL website in mobile phones, tablets and computers.