+6 years of insightful analytical and forecasting experience in the retail and E-commerce industry through developing and implementing models to solve key business issues and increase revenue, analysing and visualising data, presenting it to internal and external stakeholders, and working cross-functionally to elevate the overall customer experience. Currently working on a financial modelling & valuation analyst course to further enhance my skills.
- Developed and implemented strategic campaigns that increased revenue by 5% YoY. - Analysed product, category and brand performances and built sourcing strategies accordingly. - Incorporated E-commerce customer data and analytics into daily decision-making. - Forecasted revenue (bottoms up) and present it to the finance team based on market trends and shop activity. - Developed creative solutions for slow-moving and ageing stock reducing stock levels by 20%. - Increased customer engagement, through working on developing creative tools alongside the marketing team. - Launched new products and maximised customer conversion rate by 13% YoY - Managed stock levels of 10k products across 320+ brands and decreased the out-of-stock rate by 17%. - Selected to be the interim manager of the EU e-commerce team based on past work accomplishments and increasing the number of shop revenue streams.
- Worked closely within the buying team of the women’s RTW and Accessories division of the department store yielding a seasonal sell-out of +70%. - Analysed and evaluated brands such as Balmain, Bottega Veneta, Gucci, Saint Laurent, Alexander Wang, Alexander McQueen and more. Through weekly reports, YTD and sell-throughs. - Evaluated departmental trends that are based on past results that were incorporated to drive future sell-outs. - Supported buyers in selecting the collection for the department store. - Participate along with the Head of Buyers and Buying Director in planning merchandising programs. - Established a strong relationship and managed daily communications with 25+ brands. - Monitored Store stock levels by departments to improve assortments. - Developed and conceptualised shop floor training programs for new brands and seasonal trends. - Utilised retail software programs to extract brand figures. - Reported to the buying manager and the buying director.
- Overlooked the product merchandising of the Sephora own brands across the country. - Conducted monthly analysis on the brand’s performances. - Forecasted and managed stock focusing on replenishment. - Supported the brand in promotional activity across the Middle East.
Represented the brand in local promotional activities.