Will Dixon

Guiding informed decision-making and aligning creative vision with operational efficiency.

Executive Management: Contributed as a Board member, to the executive management of the company.

Strategic Leadership: Lead strategic collaboration at the Board level, reporting directly to the company Founder/Director. Offer vital strategic counsel and actively contribute to informed decision-making. Optimise Operations: Oversee and improve day-to-day activities in Accounts, HR, Design, Production, Sales, Marketing, Logistics, and IT. Identify and resolve issues promptly, optimising resource use for enhanced workflow and productivity. Policy and SOP Implementation: Formulate and execute robust business strategies, institute policies, and establish Standard Operating Procedures (SOPs) that align seamlessly with the company's overarching mission. Performance and Growth: Establish and attain company-wide Objectives and Key Results (OKRs), consistently achieving financial targets and surpassing Key Performance Indicators (KPIs). Technology Integration: Spearhead the integration of technology solutions, crafting cross-functional approaches that substantially slash operational costs and promote seamless collaboration across the organisation. Financial Expertise: Spearhead strategic financial planning, analyse Profit and Loss (P&L) thoroughly, and collaborate closely with company accountants to align budgets with profitability goals. Facilitated an accelerated merger & acquisition process with BDO, preparing an Information Memorandum, creating financial forecasts, and establishing a virtual data room for active sharing of corporate information with interested parties. Legal Compliance: Collaborate with Legal across IP, Property, Corporate Finance, and Customer/Supplier Agreements ensuring compliance and facilitating strategic decision-making whilst seamlessly aligning legal strategies with operational goals. Vendor and Partner Management: Actively oversee vendor and partner relationships, ensuring a smooth supply chain and procurement process. Safeguard the company's interests by engaging in effective contract negotiations. Pricing Strategy: Develop seasonal range plans and pricing structures, optimising margins and refining market positioning. Drive Client Projects: Execute projects for key high-profile clients including Vans, Timberland, Aesop, The North Face, Umbro, Disney, and V&A Museum. Ensure timely completion, adherence to budget, and delivery to exacting standards. Optimise Supply Chain Management: Actively manage and streamline the international supply chain from end to end, delivering cost savings and enhanced logistics efficiency. Cultivate 3PL Relationships: Actively nurture and optimise relationships with 3PL providers, consistently exceeding Service Level Agreements (SLAs) and enhancing warehouse performance. Workforce Analysis: Continuously analyse the workforce, foreseeing evolving business needs, and spearheading the recruitment of top talent. Oversee all aspects of recruitment, onboarding, training, and performance management.

Shape Strategy: Offered strategic counsel to the Founder/Creative Director, strengthening the company's creative vision and improving operational efficiency. Overhaul Efficiency: Restructured operational processes, resulting in a substantial boost in efficiency and productivity across all departments. Project Management: Spearheaded projects with a focus on timelines, implemented Project Gantt methodology to ensure on-time delivery, and served as the primary key account contact. Enhance Financial Stewardship: Streamlined project budgets and expenses, guaranteeing prompt chargebacks and maintaining meticulous financial accountability. Drive Vendor Negotiations: Actively negotiated with manufacturers and suppliers, securing favourable terms that significantly enhanced cost-efficiency and fostered sustainable partnerships. HR Leadership: Directed human resource operations, overseeing all aspects, including formulating job specifications, managing recruitment processes, and ensuring alignment with the company's evolving needs.

Provide Consultancy Services: Offered tailored consultancy services to fashion start-ups, delivering strategic insights into industry trends and optimising market positioning. Customised Solutions: Collaborated closely with clients to tackle their unique challenges, actively facilitating sustainable growth for each client. Drive Business Growth: Formulated comprehensive business plans, incorporating product development, marketing, and sales strategies that aligned seamlessly with clients' business growth objectives.

Strategic Initiatives: Lead strategic initiatives by offering direct counsel to the CEO and making significant contributions to key decision-making processes. Team Management: Formed and directed a high-performing team of 8 across Design, Product, Sales, and Marketing, cultivating a collaborative and goal-oriented work environment. Financial Analysis and Budget Optimisation: Collaborated with the Financial Director to conduct a thorough analysis of financial data, actively implementing adjustments to operational budgets that resulted in improved profitability. Strategic Planning and Execution: Developed and executed seasonal range plans, price strategies, and Gantt charts, actively ensuring the team's alignment with company objectives and meeting deadlines. Sales and Performance Enhancement: Conducted in-depth analyses of sales volumes and margin contributions, actively implementing effective strategies to propel business growth and elevate brand performance. Market Positioning: Successfully negotiated ex-factory delivery dates and target FOBs, actively maintaining competitive market positioning while achieving gross margin targets. Supplier Relationships: Actively sourced global manufacturers and suppliers across Europe, Asia, and South America. Evaluated strengths within the design and development team while actively maintaining strong relationships. International Market Expansion: Prepared and negotiated Distribution and/or Agency agreements, actively serving as the primary contact for export sales markets. Store Acquisition and Launch: Directed the acquisition, fit-out, and launch of the MA.STRUM/Boneville store, ensuring a seamless and successful introduction to the market.