With a keen eye for design and proven success in visual merchandising, I excel at creating engaging retail environments. My experience ranges from store design to boosting social media engagement and building customer relationships, both online and offline. Bilingual in English and Mandarin, I thrive in dynamic and collaborative settings, valuing input from colleagues and working towards the same goal as a team.
• Designed window display and maintained visual merchandising in the London pop-up store. • Worked closely with marketing team to crafted social content with company objectives. 30% Instagram profile visit increased during pop up period. • Established influencer, press and customer relationships online and offline. Track and report on the performance of influencer marketing campaigns. • Maintained consistent presence across various social media channels and Wix website.
• Redesigned official website and promotional material both printed and digital for brand opening. • Collaborate with the social & communications manager to craft social content. Instagram followers increased 30% within 1 month. • Reviewed daily sale performance with sales team to design physical and online visual displays.
• Redesigned match page UI on web, IOS and Android apps. The conversion rate raised to 87% per day from 60%. The most used feature during match season. • Conduct user research and work closely with different stakeholders and developers for new feature. • Produced and organised design guidelines on Confluence and Sketch library for UED team to provide consistent UI design across platforms. • Designed themed elements across platforms for timeliness promotion. User engagement raised from 30% to 50% on the App home page.