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Madison Schulz

Communications and Social Media Strategist | Master's in Digital Comm.
About

An experienced digital marketing and communications professional, I am passionate about communicating the message of brands through their digital footprint and social media presence, and I am always eager to learn new formats, platforms, and trends in the dynamic world of luxury and fashion. With a master's degree in digital communication/marketing from LISAA, and a bachelor's degree in journalism from the University of Kansas, I have developed strong skills in brand storytelling, editing and copywriting, event management, and social and digital management.

Previous Brands
La charentaise TCHA
Marie Martens
Teran Conde
Work Experience
Community and Social Media Manger
Aug ‘22 - Oct ‘23
Marie Martens

- Developed the editorial calendar (retro-planning, strategy). -Managed social networks (Instagram, Facebook, Pinterest): content creation, proposal of new formats, planning and publication. -Concept and writing of all B2B and B2C newsletters. -Reported monthly on social media statistics and results -Participated in photo shoots: visual production with the artistic team (creation of photos and videos) -Trade show support (Who’s Next, Maison&Objet; Premiere Vision) -Managed pop up at BHV marais -Event assistance (organization, content creation)

Digital Marketing & Event Assistant
Jun ‘22 - Aug ‘22
Teran Conde

-Managed social networks (content creation, planning and publication of posts). -Participated in the development of the social media strategy and animation calendar. -Partnership management (influencers, prospecting) -Participated in photo shoots, photography -Participated in the production/organization of two fashion shows in Paris (managed invitations, Linkedin posts, prospecting models, makeup and hairdressers)-Managed social networks (content creation, planning and publication of posts). -Participated in the development of the social media strategy and animation calendar. -Partnership management (influencers, prospecting) -Participated in photo shoots, photography -Participated in the production/organization of two fashion shows in Paris (managed invitations, Linkedin posts, prospecting models, makeup and hairdressers)

Community and Boutique Manager
Sep ‘21 - May ‘22
La charentaise TCHA

-Managed the boutique in Paris (customer support for fittings and provision of personalized advice). -Prepared posts for Instagram and Facebook under the direction of the artistic director. -Filmed and edited videos for TikTok/Reels.

Languages
English - Native
French - Work Proficiency
Italian - Basic
Education & Training
l'Institut Supérieur des Arts Appliqués
‘21 - ‘23
Master of Management
Digital Marketing and Communications for Luxury and Fashion
University of Kansas
‘13 - ‘17
Bachelor's Degree
Journalism
75004 Paris, France