Fashion and luxury specialist, with over 6 years of experience. I have experience in different areas such as communication, trend analysis, social media, wholesale and consultancy.
● Creating, building, and maintaining business relations with retailers such as Galeries Lafayette Paris and Doha, La Samaritaine, Le Bon Marché, Printemps, Fenwick, Liverpool México, Isetan Japan, Luisa Via Roma, Yoox Net-a-Porter, among many others. ● Relationship management with international brands and buyers from boutiques and department stores. ● Representation of the brand, helping to position and expand to international markets. ● Creation, development, and implementation of B2B strategies. ● Consultancy for brands in wholesale, PR and branding strategy, trend analysis, market research, etc. ● Wholesale representation for SS and FW campaigns. ● Advising wholesale buyers with their selection, considering their client's profile, average price, and collections best-sellers, among other important factors. ● KPI analysis (margins, sales growth, orders, restocks, etc). ● Sales trips to meet with buyers in Paris, Milan, Copenhagen, Barcelona, and other key locations. ● Post-sales follow-up with buyers, to ensure they achieve a good performance with the brand.
Teaching of the following subjects: ● Trend Analysis and Forecasting. ● History of Fashion. ● Wholesale Strategy. ● PR and Communications. ● Fashion Branding. Being part of programs such as: ● Trend Lab at Boosterwise Fashion Week Academy Mexico. ● Fashion and Luxury Communication at Flip Flop College in collaboration with CEU San Pablo University. ● Fashion Branding at Flip Flop College in collaboration with CEU San Pablo University. ● Footwear Design at Flip Flop College in collaboration with CEU San Pablo University.
● Elaboration of PR and communication plans, proposals, and pitching to clients. ● Performance reports and media clippings. ● Daily communication with editors to secure press for clients. ● Day-to-day relations with key players such as press, stylists, brands, sponsors, institutions and influencers. ● Influencer prospecting, relationship management, briefing, and negotiation. ● Planning and coordination of events and activations. ● Content design for digital and printed media.
Backstage assistant for Agatha Ruiz de la Prada in New York Fashion Week, Mercedes Benz Fashion Week Madrid and Mexico.
● Prospecting collaborations with brands, negotiation, and relationship management. I have worked with brands such as Starbucks, Maybelline, 21 Buttons, Pantene, Bioderma, Syoss, and Lush, among others. ● Content planning and creation for social media. ● Creation of media kits