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Fiona Fernie

Fashion Stylist & Art Director
Portfolio website
About

Experienced stylist and art director with over a decade of experience across fashion, film, video, and social projects. Have worked both in-house at renowned agencies such as Seventy7 and Farfetch, as well as in a freelance capacity for notable brands like Sweaty Betty, Chase Bank, and Penfolds. In the past year, I've led various projects as a creative director, including the direction of a video campaign for The Telegraph. My expertise extends to concept development, project management and storytelling. Additionally, I have worked in the wardrobe department across feature films, with my most recent role being as costume supervisor on an independent film called Raging Grace. Which has now gone on to win multiple awards in film festivals around the world in 2023.

Previous Brands
Farfetch
Independent Film
Netflix
Platinum Media & Communications
Seventy7 Group
Work Experience
Costume Supervisor
Oct ‘21 - Dec ‘21
Independent Film

Raging Grace - 2021 ●£3,000,000 budget ●Starring Leanne Best, David Hayman, Maxinne Eigenmann

Fashion Stylist & Art Director
Aug ‘21 - Now
Self employed

My attention to detail and ability to understand and execute the vision of each brand has allowed me to create stunning, impactful and memorable looks for editorial shoots, advertising campaigns, personal styling and ecommerce. In the past year I’ve taken on more roles as creative director across projects including leading a video campaign for The Telegraph.

Costume Assistant
Jun ‘21 - Aug ‘22
Netflix

Matilda the Musical - JUNE 2021 - JULY 2021 ●Crowd costume dressing ●Execution of costumes on set for camera ●Assistance during costume fittings ●Organisation of costumes

Senior Stylist
Nov ‘20 - Apr ‘21
Farfetch

Styling and executing high quality looks on set ●High level of research on all looks to be presented ●Supporting and ofering guidance to the in house styling team ●Excellent ability and knowledge of proportions, silhouettes, brand DNA, shoe choice and overall execution of a look

Senior Stylist
Mar ‘18 - Oct ‘20
Seventy7 Group

Overseeing and executing the styling for Tom Ford, De Beers, Thomas Pink, Jigsaw, Jimmy Choo, Anthropologie, Bourjois, COS, Liberty and Fred Perry ●Create and oversee the development of style guides ●Support in training and development of the styling team ●Leading weekly meetings with the styling team ●Creating on brand and inspirational looks for all clients

–Lead Stylist, John Lewis
Mar ‘17 - Mar ‘18
Seventy7 Group

Oversaw and executed the styling for mens, womens and kidswear across the John Lewis brand for e-commerce and campaign ●Worked closely with the in-house team to redesign their online presence and overall website ●Created, styled and produced the style guide, which was then used across Seventy7 and John Lewis ●Accurately following detailed client briefs ●Signing of imagery and quality control; deciphering reshoots

–Junior Stylist
Jul ‘16 - Mar ‘17
Seventy7 Group

Assisted with on-set styling and prepped outfits ●Assisted with product stills styling, ensuring the style guides were followed and that the product was reflected with luxury and consistent imagery ●Knowledge and interest in photography and lighting ●Managing multiple projects to meet daily targets ●Collaboratively working with a wide team of people on and of set

–Account Executive
Jun ‘13 - May ‘14
Platinum Media & Communications

Worked across multiple luxury brands including JETS Swimwear, Gingerlilly Sleepwear and Swarovski ●Management of client inventory and stock management ●Delivery of monthly and quarterly PR hit targets ●Deciphering editor requests to provide relevant product to obtain PR support ●Development of weekly and monthly reports for clients ●Development of press releases and product summaries ●Database development and relationship development supporting management ●Assistance with media events and showings ●Management of Interns

Languages
English - Native
Education & Training
Australian Institute of Management
‘15 - ‘17
Diploma in Leadership and Management
Leadership & Management
FBI Fashion Business institute
‘11 - ‘12
Cert IV in Fashion Business
Certificate IV in Fashion Business
London, UK