Ziad Eid

• Participate in content strategy for French and international markets • Prepare briefs and monitor contractor productions Produce and promote content (blog articles, white paper campaigns, newsletters) • Manage monthly newsletters and lead nurturing email sequences Continuously optimize website SEO Improve engagement on LinkedIn posts • Assist community manager to grow Bowo's LinkedIn community (create snack content, carrousels, awareness posts) • Create marketing campaigns (white paper, ebook, checklist, product launch, webinars) Monitor social media KPIs. (Hubspot, SEMrush) • Reporting and engagement analysis.

• Defined and executed comprehensive marketing and communication activities in alignment with the marketing plan. • Coordinated marketing initiatives to successfully generate leads and increase sales. • Collaborated cross-functionally to promote company offerings and enhance brand visibility. • Developed creative marketing strategies to inform and engage clients and prospects about products and services. • Tracked and analyzed the performance of marketing campaigns to optimize effectiveness and ROI. • Managed relationships with external agencies (PR, entert., production) to implement cost-efficient and results-oriented marketing efforts.

• Developed and implemented comprehensive marketing and communication strategies aligned with business objectives and brand identity. • Managed and enhanced brand image, ensuring consistency across all marketing channels and materials. • Oversaw digital marketing initiatives, including website management, social media marketing, email campaigns, and SEO/SEM to drive online engagement and revenue growth. • Developed compelling content across various platforms, such as blogs, social media, and newsletters, to engage and inform the target audience. • Utilized data and analytics tools to track marketing performance, measure ROI, and make data-driven decisions to optimize campaigns. • Managed relationships with key clients and partners, negotiating contracts rents and budgeting with follow up to the D-day event. • Led and mentored the communications agency team, fostering a culture of creativity, collaboration, and excellence.

• Designed and implemented social media strategies to achieve business objectives. • Assisted artists with interviews, scheduling TV appearances, and coordinating press engagements • Oversaw the design of social media accounts, including Facebook covers and profile pictures, ensuring alignment with marketing strategies. • Built and maintained relationships with promoters, followers, and journalists to enhance brand visibility. • Created designs for billboards, concerts, launch events, and social media, and provided assistance during music video shoots. • Worked on the collaboration with brands like Huawei with Nassif Zeytoun, Joseph Attieh, Rahma Riad, Yara and Fenty Beauty with Nina Abdel Malak. Artists: Nassif Zeytoun, Rahma Riad, Nina Abdel Malak, Joseph Attieh, Yara, ...