Global communications executive, with extensive experience in luxury, beauty and media - 20 years of experience developing and executing advertising strategies with a mixed advertiser/agency culture : - Leveraged strong background and knowledge across various industries from luxury to Automotive - Demonstrated ability to drive strategic paneuropean client and work effectively across functions and geography. - Leadership vision over communications strategy, branding, assets creation, customer insight, and digital plans. - Good knowledge of the european media ecosystem and strategic stakes. - Strong business sense & experience of working directly with Top management. - Good communication and negotiation skills with the ability to build and sustain business relationships across all levels, developing a real understanding of the clients’ needs - Develop important out of the box thinking abilities. - Digital and social/influence expert with a good understanding of needs - Proven success in creating a total 360 degree communication experience
Kyn is the performance influencer marketing agency within Ykone. With a focus on mass market brands, we aim to engage and activate their audiences through influence. We create impactful campaigns with an audience planning approach, enabling us to maximize the reach on the target audience, while delivering relevant messages to the consumer. Achievements : +3Meuros (clients : Nissan, Renault, Oppo, BAT, Danone, Evian, Mastercard, Barilla, Disneyland Paris, Flink, Harrys, Paso traiteur, etc...) Agency New Business lead : local an international pitch (agency and platforms) + prospecting strategy (CRM, webinar, keynotes, etc…)
Consulting : Helping brands to design their integrated communication strategy, build media governance + guidances with all brands partners (agencies/adtech/platforms/etc…) - Clients : Wine & Spirits, Luxury, Beauty, Automotive Talent sourcing : recruitment of media/digital/social/influencer marketing experts for agencies and brands (freelance and permanent contracts) . Clients : Beauty, Retail, Automotive, Luxury, Fashion, agencies
Social Media intelligence (SMI) specialized start-up with bespoke social listening platforms (SaaS) and consumer insights expertise. Set up the sales strategy and Business Development targets Define the sales roadmap and product launch strategy (com PR and social) Contribute to the product development (social listening platform) and research portfolio Lead the business prospection and sales tools development
NEGOTIATION Supervise the media negotiations (OFF and ON) across all media on the EMEA region (17 markets) Ensure efficient centralization of media expenditure for all LVMH group companies across the entire EMEA zone. Drive the different media networks and agencies on the region in their management of the LVMH account. Develop strong partnership with key media vendors (Facebook, Google, Teads, JC Decaux) and technology providers (MOAT, IAS) on the region to leverage competitive advantages for the Maisons (ratecard, first-access, research, etc....). DIGITAL CHAMPION Lead and implement the LVMH vision on digital touchpoints across all markets (guidelines, whitepaper, tools selection, trainings, etc…) GLOBAL LEAD Create and nuture a strong regional culture in collaboration with all brand HQs and markets. Lead the media expertise in the region and develop media strategy for important launch across all categories (beauty/Fashion/Jewelries/wines&spirits/watches/retail). MANAGEMENT 5 people under my supervision (online & offline) : 2 media managers + 2 media Executives + 1 PA
Steering committee member New business leader Digital champion Team of 12 people under my supervision (online & offline) : 2 Client services Directors +6 account Managers + 4 account Executives Account mangement - 300 Mi€ budget brut Travel : Disneyland Paris, China eastern airlines , Singapore airlines Pure-player : Eurofil, Adopteunmec, la boutique officielle Insurance : Aviva, Humanis, AFER Sports :Puma, France Galop, PMU Retail : FNAC, Intersport Home products : Electrolux Luxury : Richemont
Account Management - 200 Mi€ gross budget Team of 8 people under my supervision (online & offline) : 2 Client services Directors +4 account Managers + 2 account Executives Responsible for driving consistency and quality across local operations via coordination with country-level, regional and global management, senior client relationship. Lead Buying tracking across key markets. Designed and rolled out integrated and ROI driven communication strategy for a wide brand portfolio. Advocate, communicate and implement strategy to client’s senior management. Set-up and lead offline and online media strategy for local and paneuropean accounts. Manage the cost effective allocation and planning of client’s budget : Travel : Disneyland Paris (pan-euro), China eastern airlines Pure-player : Eurofil, Adopteunmec, la boutique officielle Insurance : Aviva, Humanis, AFER Sports : Intersport, Puma, France Galop Home products : Electrolux Digital Marketing Strong digital expertise and leadership recognized within the agency. Ability to develop revenu across all digital channels (Display, PPC/SEO, social, e-reputation, etc…) New Business Lead Optimedia new business strategy in collaboration with top management. Supervision of numerous local and international pitch (Air France, Grand Vision, Ratp, Orange, Disneyland Paris, Humanis,etc...) R&D Co-ordinate category market research projects to improve consumer understanding and develop specific tools (Brands scorecard, online/offline Dashboards, TouchPoints studies, Online performance tracker). Innovation and Creativity Development of innovative media initiatives awarded in different competition : Cristal Festival (2009) Grand prix Strategies (2011 & 2012), EFFIE (2012), etc.. Awards : - Grand prix du brand content - bronze award (2012) - Grand Prix Stratégies du marketing digital - integrated campaign (2012)
BUSINESS (150 Mi€ gross budget) Wide management scope : 2 account Directors 1 account manager 1 account executive Set up and lead offline and online media strategy of key Optimedia account - International (EMEA) : Disneyland Paris - France : Intersport, Electrolux, Générale d'optique, Sega - Buying performances monitoring accross 4 markets (FR, UK, NL, BE) in collaboration with Accenture et FLE Advocate, communicate and implement strategy to client’s senior management. Manage the cost effective allocation and planning of client’s budget Development of best commercial practices regarding innovations, media and online. Revenu development : digital, social media, brand content, local, etc… New business : high contribution on local & international Pitches R&D Co-ordinate category market research projects to improve consumer understanding and develop specific tools (Brands scorecard, online/offline Dashboards, TouchPoints studies, Online performance tracker). AWARDS - Grand prix des Stratégies médias - Best online/offline campaign (2011) - Mobile awards de bronze – innovative advertising format (2011) - Trophée marketing magazine - Media creativity (2011) - Cristal Festival - Media cristal (2009)
Management of 1 account executive Set up and lead offline and online media strategy of key Optimedia account - International (EMEA) : Disneyland Paris - France : Electrolux New business : high contribution on local & international Pitches
TRANSVERSE COMPETENCES Lead the development of TV advertising copy. Monitoring sales performance against targets & addressing any issues of concern. Negotiations / deals with media TV Stations. Lead Media Agencies pitches Development of “Best Practices / Models”. Media KPIs reports to Global CEO. ADVERTISING Management of the communication budget (=9 Meuros) Repsonsible of all advertising activations in relation with the central marketing team and the agencies involved (Carat, Burkitt DDB). Elaborate the media strategy and lead the media space purchase (on and off-line) PR/BRAND SPONSORING Create and develop inovative and surprising events for Key clients and business partners. Manage Epson sponsorship activities for France (Route du Rhum 2006, championnats du monde d’athlétisme 2003). BRAND IDENTITY DEPLOYMENT Launch of the new brand identity and postioning in France
Plan all Bouygues Telecom advertising‘s campaign (BtoB and BtoC) in collaboration with the lead media agency (Carat) Monitor the cost efficiency and agency performances. Intern media specialist
Responsible for several major accounts: Procter & Gamble (Mr. Clean, Hugo Boss, Helmut Lang) and Volkswagen. Draft media competitive report and strategic recommendations for the advertisers. Elaborate and set up communication strategies.
Assisted a senior media planner in his daily work for different clients (Ferrero, Volkswagen, Chanel) Production of media competitive reports.